Please use the information below to make marketing your upcoming event as simple as possible.
Beyond being used as a strong recruiting tool, your website is a platform to market events on campus and to the community. Event landing pages are a fantastic way to offer your patrons a one-stop shop to find all the information they need in one place. Event landing pages should include:
*If your event has tickets attached that are running through the BAC Box Office, please communicate with us to set up your ticketing page well in advance and we can provide you with direct links to the various ticket types for your event.
In addition, if you do not have access to make website event landing pages, or are worried about the bandwidth of maintaining these pages, Facebook event landing pages are still the best alternative (they are also another great way to market your event.) Once the event landing page is created in Facebook and/or on the website, please reach out to email@example.com or IT to create a shortcode link.
Shortcode links look like this: "arts.wcu.edu/insert-event-name" and can be linked to any event landing page, even a facebook event landing page.
Press releases should be sent AT LEAST two weeks before an event.
Ideally it is sent 1-2 months before. Send press releases to News Services or visit this link to submit a story online.
Press Releases for event-based releases should always include the following:
Always include the five Ws (who, what, where, when, why - sometimes who/what repeat themselves)
Additional Press Release Ideas
Non-Event Based Ideas for Press Releases
If you are not a digital signage user and need to become one or have any additional questions, please contact firstname.lastname@example.org | (828) 227-7487.
All digital signage should follow these guidelines:
Find everything you need relating to university branding guidelines along with downloads for branded colors, fonts, and more at BRANDING.WCU.EDU
If you need design assistance, please do not contact the print shop or any Creative Services designers directly
Info to Include
Quick Sizing Tips
Below is a list of key locations to bring flyers/posters for distribution on and off campus.
The community calendars in the list below are almost always free to use and require using a simple online form to upload your events. Some of the sites below do a require a free registration. Always upload an image if the event listing allows and include links back to the contact/ticket information.
General Social Media Scheduling Advice
Paid Social Media Advertising
More tips and tricks for social media included below:
Remember how facebook told all businesses to stop using their group pages as much and create a public-facing business page? Well, that is all history now with the new updates to the facebook algorithm that makes it more difficult than ever to reach your audience. New suggestion from facebook: link a group page through your business page to provide a more "social" way for followers to engage with your department. Group pages can be used almost as a forum for questions and engaging information, and also allow your department to have a way to reach people that hits their notifications, by-passing the new algorithm issues.
Content-based: These are posts that focus on information around the event – links to visiting artist websites, interviews with directors, videos from rehearsals, etc. Posts that are about the information not the call-to-action.
“Check out this great article about Rhonda Vincent, who will be performing at Bardo Arts Center February 24th!”
Just with a link to the article + a picture, but nothing that says “buy tickets now”
Call-to-action: The part of a marketing message that attempts to persuade a person to perform a desired action. A call to action aims to persuade a visitor to perform a certain act immediately. “Buy Now!” and “Register Today!” are some common examples. The call to action is intended to improve the market’s response rate to the ad copy, as its absence may cause a visitor to forget about the ad and move on to other things.
“Rhonda Vincent and The Rage will be at Bardo Arts Center February 24 at 7:30PM. Get your tickets now before it is too late!”
This post would include the facebook event link or a direct link to tickets + an image/video.
Content + call to action: A combo of the two listed above, generally the best option if you are in a hurry. But keep it as brief as possible.
“Did you know this is the second time that Rhonda Vicent will grace the Bardo Artrs Center stage? Learn more about the Feb. 24th performance and get your tickets by visiting the link below."
The link to the associated landing page would be included + video/picture
Listing your event onto the main calendering system for WCU is ideal for any major public-facing event. Each unit has an individual who is generally in charge of these submissions. Please reach out to IT with any questions regarding the system itself.
These items should be included on all 25Live public-facing event submissions:
If you have an event already scheduled at Bardo Arts Center and need to get it onto the 25Live calendar, please contact email@example.com or firstname.lastname@example.org for the private link to our 25Live Calendar Event submission form. This link is only available to contacts with already scheduled events.
Other Marketing Avenues to Explore