The color purple is powerful, and beautiful. Yet still, standing alone, or even adorned with gold, it doesn’t tell a story. It doesn’t say a lot about our campus, the people in it, or the personality of our university. Our brand isn’t simply a color or a logo. It’s a story about who we are, and we invite you to join us in telling it.
WCU’s rich relationships with our students, faculty, alumni, partners and prospects are deeply important to us. Our brand personality describes who we are and how we relate to others.Get to know us
You have a look. So do we. Just like a college student, we have many sides to our personality that we like to show off. Yet still, there are a few pervading elements that let you know its WCU.Learn our style
Each corner of the university has a unique story to tell. By bringing those stories together, all told in a similar voice, we create a powerful narrative for our university that supports our brand.Tell the WCU story
At Western Carolina University, we believe that success is a decision. It's not a choice you make just once but one that you make over and over again, relentlessly chasing after your ambition. We see our work as supporters and mentors of students who have decided to succeed, and we work passionately to ensure they reach their potential.Learn more