The Sport Management program at Western Carolina University offers you the opportunity to pursue a sport-related career by giving you the business know-how you need to succeed in the industry.
We offer a major in sport management as well as a minor that complements other degrees from the College of Business and allows you to gain real-life experience in staging and participating in events. See the graduate school page for information about our Master of Sport Management (MSSM) degree.
What can you do with a degree in sport management? Career opportunities include athletic administration, event and facility management/marketing and sports media.
The B.S.B.A. in Sport Management requires 120 total hours: 42 Liberal Studies hours, 36 Business Core hours, 33 major hours and 9-15 general elective hours, depending on Liberal Studies courses completed. Students may select various interest areas (e.g., digital marketing, sales management, general marketing) by carefully choosing their electives in consultation with their academic adviser.
Liberal Studies: 42 hours
Students who wish to receive a Minor in Sport Management must complete 18 hours of study.
Students who wish to finish their Sport Management degree in eight semesters can follow a prescribed program of study:
A degree in sport management will prepare you, the student, for jobs in six main career fields:
Including jobs in marketing and promotions, concessions, sales, ticket management, telemarketing, public relations, security, facility management, and law.
Including jobs in special events, telemarketing, retailing, concessions, marketing/promotions, and campus recreation.
Including jobs in strength and conditioning, research, and cardiac rehabilitation or as a fitness instructor or personal trainer.
Including jobs in retailing, telemarketing, and manufacturer's representative.
Including jobs in sports information, public relations, promotions, advertising sales, marketing, sports statistics, and sport history.
Including jobs in marketing/promotions/sales, ticket management, concessions, fundraising, academic counseling, compliance, and sports information or as an operations/events manager.
There are numerous internship opportunities for students. In some cases internships are established through a faculty member in the student's major. Oftentimes students find part-time jobs in an area related to their field of study. When this happens, students should discuss with their academic advisor the possibility of receiving college credit. Generally, three hours of general elective credit can be earned for a minimum of 200 hours of experience.
How to Apply and Prepare
Participating in student clubs and organizations is a great way to enhance your educational experience and also looks good on your resume. The Sport Management Association (SMA) is a student organization composed of sport management majors. This club was founded on three premises:
Annual on-campus activities include marketing, event and facility management, fundraising, and club-sponsored sporting events. Students also have the opportunity to travel off campus national and regional academic conferences, sport industry conferences, professional, collegiate, and Olympic sporting events.
Students in the SMA attend an annual conference during the spring semester. This conference is an excellent opportunity to make contacts for future internships and employment. Contact Charlie Parrish, firstname.lastname@example.org.
Study Abroad programs are a great way to expand your horizons and at the same time earn college credit toward the completion of your academic program. If you want to gain international experience and exposure and a distinguishing edge in today's competitive job market, then studying abroad is for you. Academically, studying abroad is not only a fun way to earn credits, but it also exposes you to different teaching methods and perspectives on academic topics.
Western Carolina's Study Abroad opportunities are designed for both undergraduate and graduate students. These opportunities consist of programs that are one semester or an entire academic year, or even just for the summer. Each program has its own distinctions and prerequisites. Learn more about these opportunities.
Sport Management; Director, M.S. in Sport Management Program