The WCU School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism prepares students for successful careers by providing vibrant instruction and an innovative curriculum that incorporates both business fundamentals and the current trends in today’s business environment. Our programs are designed to give students the knowledge, skills, experience, resources, and opportunities they need to become industry professionals in a variety of career fields.
The WCU School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism offers:
The School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism offers engaging and dynamic programs for department majors and other students interested in augmenting their studies.
The curriculum focuses on the development of critical thinking and decision-making abilities along with hands-on experience to help prepare students for the challenges they will face in a wide variety of careers.
Entrepreneurship: Pursue a BSE in Entrepreneurship or a BSBA with an Innovation Leadership and Entrepreneurship major for a range of career opportunities in business creation and development. A minor in entrepreneurship is also offered for both business and non-business majors.
Hospitality & Tourism: Pursue a B.S. in Hospitality & Tourism (HT) for a career path ranging from hotel and restaurant management to tourism development. A minor in Hospitality and Tourism is also offered.
Sport Management: Pursue a B.S.B.A. in Sport Management for career opportunities in the sport industry, ranging from recreational sports to college and professional sports. A minor in Sprort Management is also offered.
Master of Innovation Leadership and Entrepreneurship (M.I.L.E.): Our Master of Innovation Leadership and Entrepreneurship program was designed by seasoned entrepreneurs for entrepreneurs. Our highly qualified faculty deliver an integrated curriculum focused on practical applications of entrepreneurial and innovation concepts and skills. Taught completely online, our program allows students to continue working while pursuing their degree.
Master of Science in Sport Management (M.S.S.M): Whether you are already working in the sport industry or you are seeking to launch a new career, our degree is designed to provide you with the knowledge and skills necessary to understand the business of sports. You'll learn how to administer programs, manage people and organizations, and plan and execute special and ongoing projects.
The mission of the School of Marketing, Entrepreneurship, Sport Management and Hospitality & Tourism of the College of Business at WCU is to produce distinctive business ready® graduates with outstanding leadership potential through a curriculum emphasizing active learning involving academic studies enhanced by practical experience gained from engagement opportunities with businesses, and economic and community development agencies in the region and beyond.
|Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism Faculty|
|Dr. Kadie Otto||School Director|
|James Busbin||Professor, Sales & Marketing|
|Julie Johnson-Busbin||Professor, Sales & Marketing|
|Wendy Cagle||Assistant Professor, Entrepreneurship|
|Robert Carton||Associate Professor, Entrepreneurship|
|Bethany Davidson||Assistant Professor, Entrepreneurship
Director, Master of Entrepreneurship Program
|James DeConinck||Professor, Sales & Marketing|
|Mary Beth DeConinck||Assistant Professor, Sales & Marketing|
|Heidi Grappendorf||Associate Professor, Sport Management;
Director, M.S. in Sport Management Program
|A.J.Grube||Professor, Sport Management;
Interim Associate Dean, College of Business
|Steve Henson||Associate Professor, Sales & Marketing|
|Kenny Jordan||Assistant Professor, Hospitality & Tourism|
|Robert Lahm||Professor, Entrepreneurship;|
|Frank Lockwood||Professor, Entrepreneurship|
|Heidi Dent||Assistant Professor, Sales & Marketing|
|Charles Parrish||Associate Professor, Sport Management|
|Scott Rader||Associate Professor, Sales & Marketing|
|Angela Sebby||Assistant Professor, Hospitality & Tourism|
|Jim Storey||Associate Professor, Hospitality & Tourism|
|David Tyler||Associate Professor, Sport Management|