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- Entrepreneurship, Sales and Marketing, and Hospitality and Tourism Department
Marketing, Entrepreneurship, Sport Management and Hospitality & Tourism Management
The WCU School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism Management prepares students for successful careers by providing vibrant instruction and an innovative curriculum that incorporates both business fundamentals and the current trends in today’s business environment. Our programs are designed to give students the knowledge, skills, experience, resources, and opportunities they need to become industry professionals in a variety of career fields.
The WCU School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism Management offers:
- A faculty devoted to sharing cutting-edge research and knowledge on up-to-date trends in their respective fields
- A diverse, interdisciplinary curriculum that utilizes hands-on, real-world coursework
- Internship opportunities for real-world experience and a firsthand view of business operations
The School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism Management offers engaging and dynamic programs for department majors and other students interested in augmenting their studies.
The curriculum focuses on the development of critical thinking and decision-making abilities along with hands-on experience to help prepare students for the challenges they will face in a wide variety of careers.
Entrepreneurship: Pursue a BSE in Entrepreneurship or a BSBA with an Innovation Leadership and Entrepreneurship major for a range of career opportunities in business creation and development. A minor in entrepreneurship is also offered for both business and non-business majors.
Hospitality & Tourism Management: Pursue a B.S.B.A. in Hospitality & Tourism Management (HTM) for a career path ranging from hotel and restaurant management to tourism development. A minor in Hospitality and Tourism Management is also offered.
Sales & Marketing: Pursue a B.S.B.A. in Marketing for career opportunities from public relations to sales management. A minor in Marketing is also offered.
Sport Management: Pursue a B.S.B.A. in Sport Management for career opportunities in the sport industry, ranging from recreational sports to college and professional sports. A minor in Sprort Management is also offered.
Master of Entrepreneurship in Innovation Leadership and Entrepreneurship (M.E.I.L.E.): Our Master of Innovation Leadership and Entrepreneurship program was designed by seasoned entrepreneurs for entrepreneurs. Our highly qualified faculty deliver an integrated curriculum focused on practical applications of entrepreneurial and innovation concepts and skills. Taught completely online, our program allows students to continue working while pursuing their degree.
Master of Science in Sport Management (M.S.S.M): Whether you are already working in the sport industry or you are seeking to launch a new career, our degree is designed to provide you with the knowledge and skills necessary to understand the business of sports. You'll learn how to administer programs, manage people and organizations, and plan and execute special and ongoing projects.
Mission Statement
The mission of the School of Marketing, Entrepreneurship, Sport Management and Hospitality & Tourism Management of the College of Business at WCU is to produce distinctive Business Ready® graduates with outstanding leadership potential through a curriculum emphasizing active learning involving academic studies enhanced by practical experience gained from engagement opportunities with businesses, and economic and community development agencies in the region and beyond.
Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism Management Faculty
Dr. Charles Parrish
Associate Professor
Ph.D., Sport Management, Director School of Marketing, Entrepreneurship, Sport Management and Hospitality and Tourism Management
