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Innovation Leadership and Entrepreneurship

Students with an instructor.


Entrepreneurship takes a comprehensive view of business by focusing on the strategic thinking needed to run the entire business, rather than emphasizing one specific function within a business. The Innovation Leadership and Entrepreneurship program uses an active-learning model where, through hands-on work, students not only learn about entrepreneurship but experience the challenge and thrill of running a business.

WCU is participating in the national 2018 Women Entrepreneurship Week by hosting Adriana Chavela, founder of Hola Carolina Magazine.  She is responsible for business and editorial operations, and revenue growth across all divisions of the company.  For more than a decade Adriana Chavela has served as diversity consultant to business leaders.  Her consulting assignments focus on entrepreneurship, Latinos in America, career advancement, and marketing diversity management.  She will be speaking on October 17, at 4:00 p.m. in the UC Theater.

Residential Programs 

The Bachelor of Science in Entrepreneurship (BSE) provides extensive training in how to develop and assess the feasibility of new business ideas; plan for the creation of a new enterprise;  obtain physical, human, and financial resources; and operate and expand a small enterprise once created. The program provides the flexibility for students to develop the types of businesses they wish to pursue.   

The Bachelor of Science in Business Administration (B.S.B.A.) with a major in innovation leadership and entrepreneurship  places emphasis on teaching you how to think creatively so that you may work within small or large business firms or go into business for yourself. The program takes a practical hands-on approach under the direction of a faculty composed of entrepreneurs.  

minor in entrepreneurship  is also offered for both business and non-business majors.  

Online Programs  

The B.S.B.A degree with a major in innovation leadership and entrepreneurship is also offered as a distance degree program which allows students to take all of the required business and entrepreneurship courses 100% online.  This degree completion program is designed to serve students who wish to finish their undergraduate degree but who are unable to attend courses on campus.  Students typically enter the program following completion of a 2-year degree at a community college or with an equivalent number of credits.

Students may choose a B.S. in Entrepreneurship, a B.S.B.A. with a major in Innovation Leadership and Entrepreneurship, or an Entrepreneurship minor. 

B.S. in Entrepreneurship 

The B.S. in Entrepreneurship requires 120 total hours: 42 Liberal Studies hours, 18 Cognate hours, 48 major hours and 21-27 general elective hours, depending on Liberal Studies courses completed. Students may select various interest areas, e.g., digital marketing, sales management, general marketing, by carefully choosing their electives in consultation with their academic adviser. 

Liberal Studies: 42 hours
Liberal Studies Program Requirements 
Major Requirements:
48 hours in the major
Cognate: 18 hours
The underlying philosophy of the B.S. Entrepreneurship degree is to give students a foundation in business concepts that can be combined with 18 hours of courses in a discipline-specific area of knowledge in the type of business students would like to start.  The Cognate represents the courses in the discipline-specific area of knowledge.  At least 6 hours must be at the junior-senior level.
General Electives: 12 hours
More hours may be required depending on the number of hours taken in the major that also meet Liberal Studies requirements.

B.S.B.A. in Innovation Leadership and Entrepreneurship

The B.S.B.A. with a major in Innovation Leadership and Entrepreneurship requires 120 total hours: 42 Liberal Studies hours, 36 Business Core hours, 24 major hours and 18-24 general elective hours, depending on Liberal Studies courses completed. 

Liberal Studies: 42 hours
Liberal Studies Program Requirements
Business Core: 36 hours 
Business Core Requirements (36 hours)
Major Requirements:
24 hours in the major
General Electives (18-24 hours): 
More hours may be required depending on the number of hours taken in the major that also meet Liberal Studies requirements.

Entrepreneurship Minor

Students who wish to receive a Minor in Entrepreneurship must complete 18 hours of study. 

The distance B.S.B.A. in Innovation Leadership and Entrepreneurship program  replicates the active-learning model of WCU’s successful on-campus program with distance students taking the same courses delivered by the same faculty as students in the on-campus program. 

Most students enroll in 6 - 9 credit hours per semester.  

Course of Study

The Bachelor of Science in Business Administration (B.S.B.A.) with a major in Innovation Leadership and Entrepreneurship requires 120 total hours: 42 Liberal Studies hours, 36 Business Core hours, 24 major hours and 18-24 general elective hours, depending on Liberal Studies courses completed. 

Students pursuing the B.S.B.A. with a major in Entrepreneurship are required to take the following major courses:  

  • ENT 201: Introduction to Entrepreneurship  

  • ENT 250: Innovation and Creativity  

  • ENT 301: New Venture Leadership  

  • ENT 325: New Venture Creation  

  • ENT 350: New Venture Growth  

  • ENT 401: Entrepreneurial Funding  

  • ENT 450: New Venture Strategy  

Admission to the B.S.B.A. in Entrepreneurship Online Program

Click here to learn more about admission to the B.S.B.A. in Entrepreneurship Online Program  

Costs & Financial Aid

Learn about the costs and financial aid for students in the online program  

If you have questions or comments about the B.S.B.A. in Innovation Leadership and Entrepreneurship  Online Program, please feel free to contact We look forward to hearing from you. 


There are numerous internship opportunities for students. In some cases internships are established through a faculty member in the student's major.  Oftentimes students find part-time jobs in an area  related to their field of study . When this happens,  students  should discuss with their academic advisor the possibility of receiving college credit. Generally, three hours of general elective credit can be earned for a minimum of 200 hours of experience.  


  • Three (possibly more) hours of course credit which counts as a general elective towards your degree
  • Compensation
  • Relevant entry-level experience
  • Ability to make a more informed career decision and to be ahead of peers who do not have experience in the field
  • Future contacts and references/networking opportunities

How to Apply and Prepare

  • Visit WCU Career Services and obtain information about resumes, job searches, and interviewing
  • Attend Career Services seminar on Resume Writing and schedule an appointment with Career Services for resume assistance
  • Attend Interviewing Skills and Job Search Seminars
  • Become involved in the appropriate student organizations
  • Attend Career Fairs and Meet-the-Firms Night
  • Once you accept an internship offer, with permission from your academic advisor register for the internship course to obtain three hours of elective credit. All students must keep a work log, submit a written report and make a short presentation to faculty and students about their work

Student Clubs & Organizations

Participating in student clubs and organizations is a great way to enhance your educational experience and also looks good on your resume.

Study Abroad

Study Abroad programs are a great way to expand your horizons and at the same time earn college credit toward the completion of your academic program. If you want to gain international experience and exposure and a distinguishing edge in today's competitive job market, then studying abroad is for you. Academically, studying abroad is not only a fun way to earn credits, but it also exposes you to different teaching methods and perspectives on academic topics.

Western's Study Abroad opportunities are designed for both undergraduate and graduate students. These opportunities consist of programs that are one semester or an entire academic year, or even just for the summer. Each program has its own distinctions and prerequisites. Learn more about these opportunities.

Entrepreneurship Faculty
Wendy Cagle Assistant Professor, Entrepreneurship
Robert Carton Associate Professor, Entrepreneurship
Bethany Davidson Assistant Professor, Entrepreneurship
Robert Lahm Professor, Entrepreneurship;
Director, Master of  Entrepreneurship Program
Frank Lockwood Associate Professor, Entrepreneurship
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