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Dr. Kia Rokni

Mohammad Alimohammadirokni


College of Business

School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism

Contact Information

Phone: 828.227.3525
Office: 223 Forsyth Building
Personal Website:


Dr. Kia Rokni was born in Iran, where he obtained his Bachelor of Science in English Language and Literature. After teaching for almost a decade and working in the industry as a market researcher, he went to Italy to obtain his master’s degree in the Design of Sustainable Tourism Systems from the University of Florence and Texas Tech University to obtain his Ph.D. in hospitality, tourism, and retail management. He is passionate about unraveling the intricacies of consumer behavior in the context of hospitality and tourism. His research focuses on sustainability, consumer behavior, food and beverages, and technology in hospitality and tourism. His teaching experiences include food and beverage marketing and management courses.


  • Ph D, Texas Tech University
  • MS, Foreign Institution
  • BA, Foreign Institution

Teaching Interests

Introduction to Events, Conferences, and Festival Management<br>Food & Beverage Management <br>Bar and Beverage Operations<br>Travel and Tourism<br>Advanced Event and Conference Management<br>Introduction to Management

Research Interests

Gastronomy<br>Sustainability<br>Consumer Behavior<br>Technology<br>Tourism and Hospitality

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