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Dr. Brian Whelan

Brian Whelan

Assistant Professor, Assistant Professor of Marketing

College of Business

School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management

Contact Information

Office: 326 Forsyth Building


Dr. Brian Whelan is an Assistant Professor of Marketing at Western Carolina University. In addition to his academic credentials, Dr. Whelan has over 20 years of experience in the financial services industry, holding senior-level positions at some of the world's largest financial firms, including Bank of America, Blackrock and Barings. Dr. Whelan earned his Doctorate in Marketing from the University of North Carolina at Charlotte, his Master of Science in Marketing from West Virginia University, and his Bachelor of Arts in Sociology from Hofstra University. Prior to joining WCU, Dr. Whelan was a Lecturer in Marketing at the Belk College of Business at UNC Charlotte. Prior to joining the Belk College of Business, Dr. Whelan was a Managing Director and Global Head of Corporate Communications for Barings, and was responsible for global communications and community relations initiatives across the U.S., Europe and Asia-Pacific.


  • DBA, University of North Carolina at Charlotte, Marketing
  • MS, West Virginia University, Marketing
  • BA, Hofstra University, Sociology

Research Interests

Branding, consumer behavior, social media, blockchain

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