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Students can now earn accredited marketing degree online

This upcoming fall semester, the College of Business at Western Carolina University will begin offering its nationally recognized bachelor’s degree in marketing program in an online format.

That means all digital, all the time, yet with the same individual attention and course delivery that is seen in classroom instruction. Students can begin applying now.

“It is the same marketing curriculum and excellence of teaching,” said Charlie Parrish, director of the School of Marketing, Entrepreneurship, Sport Management, Hospitality and Tourism. “The online marketing degree and the courses offered align very well with both the needs of a remote student and current marketing strategies and techniques.”

Prospective students, he said, potentially include anyone who needs flexibility in their pursuit of a marketing degree. The program emphasizes learning enhanced by practical experience, with simulated selling situations and examing how marketers use information to make good decisions. Students will apply marketing analysis and skills to real-world cases.

“The ease to fit studies into any time schedule is ideal for working adults – someone wanting to complete or start a degree can do it in the evenings or weekends. A nontraditional student will see this as an opportunity,” Parrish said. “And I also think we’ll see a younger demographic enroll as well, with students more comfortable being wherever they are and using a distance delivery modem for study.”

As an NC Promise university, WCU’s online degree programs (as all others) have tuition capped at $500 per semester for in-state students and $2,500 per semester for out-of-state students.

AJ Grube, the dean of WCU’s College of Business, said the goal behind the online degree programs is simple: Make the quality, affordable education that WCU is known for more accessible for everyone — including working adults and nontraditional students.

“Distance learning is helping tremendously with accessibility and affordability,” Grube said. “Students have the flexibility of staying where they are, keeping their jobs and keeping their family life going. And they get the same high-quality education as on-campus students. It plays a huge part in allowing us to offer an education to people who otherwise might not be able to drop everything and come to class in Cullowhee.”

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