Ten self-help videos produced by Western Carolina University’s Counseling and Psychological Services have become a YouTube sensation with students and have now garnered attention nationally.
CAPS recently won the Media Award for the video series from the Association of University and College Counseling Centers and Directors. The videos were made as a creative way for CAPS to reach more students, said Kim Gorman, director of CAPS. After presenting a proposal to the University of North Carolina System, CAPS received an $18,000 grant to produce 10 self-help videos for students.
“It’s so meaningful in so many ways,” Gorman said of winning the award. “I think it was just an attestation to the hard work that we put into it – just the acknowledgement of the impact that we wanted it to have in terms of assisting students with their mental health needs. What an incredible team of individuals that work here who are willing to use creativity to reach students.”
Acknowledging that students access information quickly, easily and readily, Gorman and her staff realized that web-based videos would be the perfect platform to reach them. They also realized the videos needed to be presented in a creative and engaging way.
Gorman, CAPS assistant director Betsy Aspinwall and counselor Paula Demonet decided to focus on 10 themes. Collectively, they wrote the scripts for each video, based on research literature on the affective practice, Gorman said.
The 10 topics selected were:
Eric Smith, a tech support analyst with the Department of Information Technology, filmed, edited and produced the videos. Carol Barnao, a Division of Student Affairs graphic designer, developed characters that Gorman affectionately named “Mountain Hipsters” for the videos.
The feedback from students has been positive, Gorman said. Since they became available in September 2018 on both YouTube and the CAPS’ website, Gorman said the videos have had nearly 1,500 views.
While the grant covered only the first 10 videos, CAPS has filmed another one called “Everybody Matters” that has not been released yet. As stipulated in the grant, CAPS will continue to produce one video per semester, Gorman said.
To market the videos, CAPS staff members have made posters featuring the Mountain Hipsters that list all of the videos. The posters have been displayed in the residence halls and provided to professors to display in the academic buildings.
Gorman said the project also has led to a “Health Moments” spot on WCU’s campus radio station, WWCU-FM 90.5.