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Workshop to focus on customer service for hospitality industry

Western Carolina University’s Office of Professional Growth and Enrichment is offering a workshop on “Five-Star Customer Service for the Hospitality Industry” from 9 a.m. to 3:30 p.m. Friday, Aug. 16, at the university’s instructional site at Biltmore Park in Asheville.

Susan Fouts

“Entertainment, dining and tourism businesses want and depend on current customer referrals,” said Susan Fouts, workshop instructor and executive director of WCU’s Division of Educational Outreach. “Exceptional customer service creates new referrals and repeat customers.”

Workshop participants will have an opportunity to learn about the eight commandments of customer care and the basis for exceptional customer service at the five-star level. They also will hear about the use of exceptional internal and external service to create an eternal customer and have a chance to apply the eight commandments to their own organizations and assess their current level of customer service to move it to the next level.

The registration fee is $119. The workshop also can be taken as part of the Event Planning Certificate Program.

For more information about the workshop or the Event Planning Certificate Program, visit or email Jill Thompson, WCU’s associate director of professional development, at

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