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WCU Stories

Author, entrepreneur to speak at Free Enterprise Series event

Western Carolina University’s Free Enterprise Speaker Series will host author, entrepreneur and educator Jeff Percival as he discusses building business success Wednesday, Feb. 6, at 5 p.m. in Room 101 of the Forsyth Building.

Co-sponsored by the WCU chapter of Future Business Leaders of America-Phi Beta Lambda, the event is free and open to the public.

Jeff Percival

Percival has started a training and development company, Percival & Associates, and Percival Enterprises, an employee assessment firm working with small to medium-size businesses on staff-related issues. He has written three books, including “8 Weeks to Successful Employment,” “Job Search Survival Kit” and “Your Combination for Success,” and co-authored “Work Makes Me Sick! (Prescribe Something Quick!).”

WCU’s Center for the Study of Free Enterprise holds three events each semester as a forum for both campus and the community on important issues of the day, with topics covering a variety of fields and perspectives.

“Looking at the workplace from employee and employer perspectives is something that Jeff Percival has extensive knowledge and experience with,” said Edward Lopez, WCU professor of economics and center director. “His insight on the topic and in this format will make for an interesting and rewarding workshop.”

For more information, contact Lopez at

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