The WCU School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism prepares students for successful careers by providing vibrant instruction and an innovative curriculum that incorporates both business fundamentals and the current trends in today’s business environment. Our programs are designed to give students the knowledge, skills, experience, resources, and opportunities they need to become industry professionals in a variety of career fields.
The WCU School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism offers:
A faculty devoted to sharing cutting-edge research and knowledge on up-to-date trends in their respective fields
A diverse, interdisciplinary curriculum that utilizes hands-on, real-world coursework
Internship opportunities for real-world experience and a firsthand view of business operations
The School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism offers engaging and dynamic programs for department majors and other students interested in augmenting their studies.
The curriculum focuses on the development of critical thinking and decision-making abilities along with hands-on experience to help prepare students for the challenges they will face in a wide variety of careers.
Entrepreneurship: Pursue a BSE in Entrepreneurship or a BSBA with an Innovation Leadership and Entrepreneurship major for a range of career opportunities in business creation and development. A minor in entrepreneurship is also offered for both business and non-business majors.
Hospitality & Tourism: Pursue a B.S. in Hospitality & Tourism (HT) for a career path ranging from hotel and restaurant management to tourism development. A minor in Hospitality and Tourism is also offered.
Sport Management: Pursue a B.S.B.A. in Sport Management for career opportunities in the sport industry, ranging from recreational sports to college and professional sports.
Master of Entrepreneurship (M.E.): Our Master of Entrepreneurship program was designed by seasoned entrepreneurs for entrepreneurs. Our highly qualified faculty deliver an integrated curriculum focused on practical applications of entrepreneurial and innovation concepts and skills. Taught completely online, our program allows students to continue working while pursuing their degree.
The mission of the School of Marketing, Entrepreneurship, Sport Management and Hospitality & Tourism of the College of Business at WCU is to produce distinctive business ready® graduates with outstanding leadership potential through a curriculum emphasizing active learning involving academic studies enhanced by practical experience gained from engagement opportunities with businesses, and economic and community development agencies in the region and beyond.
|Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism Faculty|
|James DeConinck||Professor, Marketing;
Director, School of Mktg, Ent, SM, H&T
|Wayne Aho||Assistant Professor, Entrepreneurship|
|Carroll Brown||Associate Professor, Hospitality and Tourism|
|Neil Brown||Assistant Professor, Entrepreneurship|
|James Busbin||Professor, Sales & Marketing|
|Julie Johnson-Busbin||Professor, Sales & Marketing|
|Robert Carton||Associate Professor, Entrepreneurship|
|Mary Beth DeConinck||Assistant Professor, Sales & Marketing|
|A.J.Grube||Professor, Sport Management;
Director, Master of Sport Management Program
|Steve Henson||Associate Professor, Sales & Marketing|
|Robert Lahm||Professor, Entrepreneurship;
Director, Master of Entrepreneurship Program
|Frank Lockwood||Associate Professor, Entrepreneurship|
|Steve Morse||Associate Professor, Hospitality & Tourism;
Director, Hospitality and Tourism Program
|Kadence Otto||Professor, Sport Management|
|Charles Parrish||Assistant Professor, Sport Management|
|Scott Rader||Assistant Professor, Sales & Marketing|
|William Richmond||Associate Professor, Entrepreneurship|
|Angela Sebby||Assistant Professor, Hospitality & Tourism|
|Eva Smith||Assistant Professor, Hospitality & Tourism|
|David Tyler||Assistant Professor, Sport Management|