We invite you to become part of the Hospitality and Tourism Management (HTM) Program at Western Carolina University. At WCU we concentrate on business education, and offer both a B.S.B.A. degree and a minor that focus on hospitality and tourism management in an AACSB-accredited College of Business. Our high quality faculty with terminal degrees and a wealth of industry experience offer you a personalized education in a small class-size setting. What can you do with a Hospitality and Tourism Management degree? Dynamic career paths await you in hotel and restaurant management; private club and resort management; tourism planning and development; cruise lines and casino operations; meeting, convention, and event management; and many other areas.
The curriculum covers management, marketing, operations, finance and more, all with a focus on applications in the hospitality and tourism industry. For more information on the program, complete the form on this page, and we will have an enrollment coordinator contact you. Or, apply now for admission by completing WCU's transfer application.
The B.S.B.A. in Hospitality and Tourism Management requires 120 total hours: 42 Liberal Studies hours, 36 Business Core hours, 28 major hours and 20-23 general elective hours, depending on Liberal Studies courses completed.
Hospitality & Tourism Minor Students who wish to receive a Minor in Hospitality & Tourism must complete 18 hours of study.
Students who wish to finish their degree in eight semesters can follow a prescribed program of study.
The hospitality and tourism industry is one of the most dynamic employment and career fields available. Its employment base is the largest of any industry in the private sector, ranking higher than the agriculture sector or the automobile, electronics, steel, and textile industries combined. It is comprised of many varied segments, including: accommodations, resorts, clubs, attractions, transportation services, restaurants, tour operators/travel agents, retail establishments, and entertainment venues. The employment outlook is excellent for graduates of hospitality and tourism programs.
The ownership of hospitality and tourism businesses has become increasingly dominated by large national and multinational corporations. This has increased the demand for managers with a formal education in hospitality and tourism. It is predicted that promotions and increased responsibility will occur more quickly in the hospitality and tourism industry than in other fields of employment. Starting salaries compare favorably with those in other business-related occupations. There are many opportunities for advancement to multiunit management or corporate-level staff in major companies.
If you are seeking a people-oriented profession with opportunities for advancement, salary growth, and high levels of personal satisfaction then this field is for you--dynamic and cutting edge with a personal touch.
Career opportunities include management in a variety of settings such as:
There are numerous internship opportunities for students. In some cases internships are established through a faculty member in the student's major. Oftentimes students find part-time jobs in an area related to their field of study. When this happens, students should discuss with their academic advisor the possibility of receiving college credit. Generally, three hours of general elective credit can be earned for a minimum of 200 hours of experience.
How to Apply and Prepare
Participating in student clubs and organizations is a great way to enhance your educational experience and also looks good on your resume.
Eta Delta Sigma is an international honor society for Hospitality and Tourism students.
Administered by the International Council on Hotel, Restaurant, and Institution Education
(I-CHRIE), EDS provides a network to unite outstanding students for campus activities,
fundraisers and volunteer programs. If students meet the academic requirements, they
can join when they are in their upper level coursework. Contact Dr. Ethan Cheng, firstname.lastname@example.org.
WCU-CMAA, a chartered chapter of CMAA national, offers education, networking, and professional development opportunities to students interested in the club industry. WCU-CMAA members are encouraged to attend the national CMAA World Conference on Club Management and regional Carolinas CMAA educational meetings. Many club members have obtained internships and full time employment through these networking opportunities.
WCU’s Hospitality and Tourism Association is a group for students interested in careers in the hospitality and tourism industry. HTA promotes knowledge and awareness of the industry and provides networking opportunities for students. Members have the opportunity to attend hospitality and tourism conferences at the state and national levels, such as the American Hotel and Lodging Conference in New York City and the National Restaurant Association Show in Chicago. Contact Dr. Ethan Cheng, email@example.com.
Study Abroad programs are a great way to expand your horizons and at the same time earn college credit toward the completion of your academic program. If you want to gain international experience and exposure and a distinguishing edge in today's competitive job market, then studying abroad is for you. Academically, studying abroad is not only a fun way to earn credits, but it also exposes you to different teaching methods and perspectives on academic topics.
Western's Study Abroad opportunities are designed for both undergraduate and graduate students. These opportunities consist of programs that are one semester or an entire academic year, or even just for the summer. Each program has its own distinctions and prerequisites. Learn more about these opportunities.
Ph.D.; Hospitality & Tourism Management