Ideas with Impact

A recent study by two faculty members in Western Carolina University’s College of Business takes a multi-faceted look at the different meanings of “fit” within the human resources practices of a business or organization.

Although the word “diversity” has become somewhat controversial in the current political climate, a recent study by a faculty member in the College of Business at Western Carolina University indicates that diversity of levels of workplace spirituality can have a positive impact on the productivity of businesses and organizations.

A new book written by a professor of project management in the College of Business at Western Carolina University is designed to help members of business organizations improve their skills in both project management skills and knowledge management.

Joe Giordano, assistant professor of accounting in the WCU College of Business, conducted a study of the dilution effect – that is, the impact of superfluous factors – on internal auditors and their judgment of risk factors within an organization.

While most sports fans look at the changing landscape of intercollegiate athletics – including the transfer portal and financial compensation for players – through the perspective of the impact on their favorite teams, two professors in Western Carolina University’s College of Business are examining the issue from a different angle.

A faculty member from the Western Carolina University College of Business has teamed up with staff in the WCU Office of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.

Marketing professionals who work for sport organizations must realize that a “one-size-fits-all” approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from “Leave it to Beaver.”

A recent study by a group of Western Carolina University professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.

A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.

A faculty member in Western Carolina University’s Hospitality and Tourism Management Program is conducting research examining various factors that can influence customer sensory experiences at themed restaurants and affect their behavioral intentions.