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Parks and Recreation Management (PRM) Program

PRM Kayaking


WCU's Parks and Recreation Management (PRM) Program prepares students for professions in the leisure service, recreation, outdoor, and tourism industries, as well as with land agencies such as the National Parks and U.S. Forest Service. Students in the program earn a Bachelor of Science (B.S.) degree in Parks and Recreation Management. A PRM minor is also available.

While there are no formal requirements for admission to the PRM program, students must earn a 2.5 GPA in order to graduate with the PRM degree. As a major in the PRM program, students will work with a PRM faculty advisor to outline courses, certifications, and professional development options to help them achieve their academic and career goals.

PRM & COAPRT Student Learning Objectives

7.01 Students graduating from the program shall demonstrate the following entry-level knowledge: a) the nature and scope of the relevant park, recreation, tourism or related professions and their associated industries; b) techniques and processes used by professionals and workers in these industries; and c) the foundation of the profession in history, science and philosophy. 

7.02 Students graduating from the program shall be able to demonstrate the ability to design, implement, and evaluate services that facilitate targeted human experiences and that embrace personal and cultural dimensions of diversity. 

7.03 Students graduating from the program shall be able to demonstrate entry-level knowledge about operations and strategic management/administration in parks, recreation, tourism and/or related professions. 

7.04 Students graduating from the program shall demonstrate, through a comprehensive internship of not less than 400 clock hours and no fewer than 10 weeks, the potential to succeed as professionals at supervisory or higher levels in park, recreation, tourism, or related organizations. 

PRM students earn a Bachelor of Science (B.S.) degree in Parks and Recreation Management:

Download the Eight Semester Plan for B.S. in Parks and Recreation Management

Landmark Learning has a special relationship with Western Carolina University to provide nationally recognized certifications to Western Carolina University students for course credit. National certification enhances work opportunities in the field of Outdoor Education and Recreation post graduation. Click here to download the PRM and Landmark Learning Course Equivalency Guide.

Landmark Learning College Credit and Course Equivalencies

As a PRM major, you will earn certifications, complete meaningful projects, present research, obtain experiences, and participate in conferences. It is important to save and document each of these items to be used as you begin your career search. In PRM 370: Professional Planning in PRM, students will begin the process of developing their professional portfolio utilizing the online platform, Linked In. The final opportunity to update the portfolio and Linked In profile will be in PRM 483/484 Capstone Internship.

The portfolio may contain the following items depending upon your focus area in PRM:

  • Resume (professional)
  • Outdoor Resume (skills, expeditions, experiences)
  • Program proposal
  • Trip planning documents
  • Research prospectus
  • Business plan
  • Risk management plan and/or analysis
  • Leadership self-analysis
  • Activity Log/Journal
  • Lesson plan or activity proposal
  • Tent Peg article
  • Newspaper articles, blog posts, press releases
  • Service learning or volunteer work
  • Photographs of interpretive work or programs
  • Certifications related to your career path
  • Awards

The minor in Parks and Recreation Management requires 18 hours consisting of two core courses and any 12 hours of electives approved by your PRM advisor. The two core courses are PRM 250 and PRM 270. Please contanct Dr. Callie Schultz at for more information.Portfolio

The field of parks and recreation offers graduates a wide range of career options in community recreation, outdoor leadership and instruction, commercial and resort recreation, and recreation resource management.

Learn More About Career Options

We encourage you to gain experience in your chosen area through coursework, internships, and summer employment. You’ll gain leadership and participatory experience through volunteer work at Base Camp Cullowhee, where a range of activities are planned for the on- and off-campus community.

The PRM program provides numerous opportunities to seek additional training and certification in areas including wilderness medicine, skiing, canoeing, kayaking, outdoor leadership and more. Landmark Learning is in a special relationship with Western Carolina University to provide nationally recognized certifications to Western Carolina University students for course credit. National certification enhances work opportunities in the field of Outdoor Education and Recreation post-graduation.

Excellent internship opportunities, including the Great Smoky Mountains National Park, the Blue Ridge Parkway, Navitat, Nantahala Outdoor Center, Project SOAR, and several camps, surround the WCU campus. The strongest industry in the region is tourism, so our students enjoy internships at attractions and resorts in Western North Carolina and in the coastal areas of both North and South Carolina at places like Wilmington, Hilton Head Island, Myrtle Beach, and Charleston. Community parks and recreation agencies also abound in the region.

Learn More About Outdoor Organizations in the Region

PRM Program Diversity Statement
Diversity involves the affirmation, understanding, and professional application of the richness of human differences, ideas, practices, and beliefs that result from, but are not limited to, age, race, color, disability/health, ethnicity, gender identity, language, national origin, religion/spirituality, sexual orientation, socioeconomic status, rural or urban status, as well as the intersectionality of these multiple identities.  Professional practice that is responsive to diversity includes culturally appropriate communication skills; understanding power differentials and dynamics; and attending to the social and cultural values which influence the multiple areas of practice represented in PRM.

PRM Program Commitment to Social Justice
A commitment to social justice serves as a guiding principle of the PRM Program and reflects our belief in the values and goals of a socially just society.  Socially just societies are dependent upon the optimal functioning, health, and well-being of all persons in that society.  Optimal functioning, health, and well-being of persons are contingent upon access to healthy environments that support healthy development and functioning.  Our program is centered on a social justice approach by helping students to examine power structures resulting in social injustices and to adopt an advocacy role in working with marginalized and underserved populations.  Our goal is to foster the development of professional advocates who work to change societal structures, practices, values, and policies which have long served to perpetuate unhealthy environments for these populations.  By working to effect change at the individual, institutional and systemic level, our students assist in promoting greater access to economic, social, political, and cultural resources.

PRM Partnership with the Social Justice Minor

PRM 275: Diversity & Inclusion is a core course in the PRM program and the Social Justice Minor. For more information about the minor, visit

PRM Mission

Our mission is to advance knowledge, educate professionals, engage communities, and affect positive social and environmental change using innovative, experiential, and equitable practices. PRM graduates are prepared to design, implement, and evaluate components of the leisure service industry.

PRM Vision

We envision a global community where individuals and groups can equitably and responsibly access spaces for recreation, pursue healthy active lifestyles, and promote social and environmental justice. 

PRM Values

Diversity & Social Justice 
Lifelong learning 
Environmental Stewardship 
Healthy active lifestyles 
Experiential Learning

PRM StudentsPRM Climbing

PRM Faculty

PRM Faculty

Left to right: Jeremy Schultz, Debby Singleton, Rebekah Campbell, Andrew Bobilya, Callie Schultz, and Paul Stonehouse


Andrew Bobilya


Parks & Recreation Management

Rebekah Campbell


Parks & Recreation Management

Linda Oakleaf

Assistant Professor of Practice

Parks & Recreation Management / Experiential and Outdoor Education

Callie Schultz

Associate Professor

Program Director, Parks & Recreation Management

Jeremy Schultz

Assistant Professor

Parks & Recreation Management

Paul Stonehouse

Assistant Professor

Parks & Recreaction Management and Experiential and Outdoor Education


The WCU Parks & Recreation Management Program is currently pursuing accreditation by the Council on Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT).

Important Information Regarding Degree Mills:

Please watch this important video regarding degree and accreditation mills. According to CHEA, "Degree mills and accreditation mills mislead and harm. In the United States, degrees and certificates from mills may not be acknowledged by other institutions when students seek to transfer or go to graduate school. Employers may not acknowledge degrees and certificates from degree mills when providing tuition assistance for continuing education. “Accreditation” from an accreditation mill can mislead students and the public about the quality of an institution. In the presence of degree mills and accreditation mills, students may spend a good deal of money and receive neither an education nor a usable credential." Read more on CHEA's website:

2020 Self-Study Report

Current faculty CVs are linked in individual faculty webpages (above) and in self-study document. 

Current faculty CVs are linked in individual faculty webpages (above) and in self-study document. 

 7.0 Series Overivew:

a. Program SLO to Course SLO Map

b. Curriculum map (intro, practice, mastery)


7.0 Series Sample Syllabi, Assignments, and Rubrics:

a. PRM 250: Foundations of Parks and Recreation Management

i. Syllabus

b. PRM 260: Professional Planning in PRM 

i. Syllabus

ii. Synthesis Paper Assignment

c. PRM 270 : Leadership & Group Dynamics

i. Syllabus

ii. Leadership Essay & Rubric

iii. Group Project Presentation & Rubric

d. PRM 495: Senior Seminar

i. Syllabus

ii. Assignment booklet (includes all assignments and rubrics)

e.  PRM 255: Active Recreation & Leisure

i. Syllabus

ii. Student-led Activity Sessions Assignment & Rubric

f. PRM 430: Entrepreneurship & Commercial Recreation 

i. Syllabus

ii. Feasibility Study Assignment & Rubric

g. PRM 275: Diversity & Inclusion in PRM

i. Syllabus

ii. Course Calendar

iii. "Self-as-other" Paper

iii. "Self-as-other" Paper Rubric

iv. "Media Analysis" Paper

v. Reading response assignment

h. PRM 461: Management & Administration of PRM

i. Syllabus

ii. Recreation project assignment and rubric

i. PRM 361: Program Planning & Evaluation of PRM

i. Syllabus

ii. Program Plan Assignment

iii. Oral Presentation Assignment

iv. Evaluation Report Assignment

j. PRM 483/484: Capstone Internship I & II

i. Syllabus, Reflection Paper Assignment and Rubric  

k. PRM 370: Capstone Internship Orientation 

i. Syllabus

ii. Digital Portfolio Assignment

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