Japanese Program News

Just a few years ago, Rustin Muse was working the Mountain Heritage Day 5K race. Alongside his classmates in his sport management class, Muse helped develop the track, get people interested and schedule police officers for the event.

A Western Carolina University faculty member with a long track record of financially supporting the place where she works has found a new way to add to her philanthropy toward the university while simultaneously providing her with a future stream of income.

Teams composed of Western Carolina University students and alumni took top honors at HatchThis 2026, a high-energy, 48-hour entrepreneurial competition described by organizers as a mashup of an accelerator, hackathon and startup festival.

Wherever Asha Evans’ career has taken her, her love for words has followed. The Western Carolina University alumna has told stories of student-athletes at small private colleges to Division I powerhouses — and now she’s sharing them at a national level.

A study by a Western Carolina University economist indicates that Jackson County saw more than $144 million in total economic impact from the $770,000 that county government invested in the local Department of Social Services to administer Medicaid and Supplemental Nutrition Assistance Program benefits last year.

A recently released book written by Kadence Otto, professor of sport management in the College of Business at Western Carolina University, takes a fresh look at some of the latest ethical challenges arising in the business of sport.

A Western Carolina University professor who traveled from India to the United States on a study permit with $20 in his pocket and a dream in his heart has created a scholarship fund to help College of Business students who face similar challenges in their educational journey.

Like the mountains in Cullowhee often do, Switzerland was calling Simon Gugerli home.

Thanks to financial support provided by multiple scholarships, Western Carolina University senior Tryston Weiss is well on his way toward his goal of receiving a college degree before going on to earn both a doctorate in economics and a law degree and becoming a civil rights attorney.

The energy inside the then-Time Warner Cable Arena in Charlotte was electric.