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Ethan Cheng

Ethan Cheng

Assistant Professor

College of Business

School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management

Contact Information

Phone: 828.227.3301
Office: 123C Forsyth Building
Personal Website:


Dr. Ethan Cheng is an Assistant Professor of Hospitality and Tourism Management at Western Carolina University. Dr. Cheng was named one of the 100 Most Powerful People in USA Hospitality in 2022 and one of the Global 25 Most Influential Educators in Hospitality for 2021 by the International Hospitality Institute.<br><br>Dr. Cheng earned his Ph.D. in Food and Hospitality Systems from the University of Missouri. Before pursuing his doctoral degree, he earned his master’s degree (MBA) in tourism management from Ming Chuan University in Taiwan and his bachelor’s degree (BBA) in leisure management from Minghsin University of Science and Technology in Taiwan.


  • Ph D, University of Missouri-Columbia, Food and Hospitality Systems
  • MBA, Ming Chuan University, Taoyuan City, Taiwan, Tourism Management
  • BBA, Minghsin University of Science and Technology, Hsinchu County, Taiwan, Leisure Management

Teaching Interests

• Introduction to the Hospitality and Tourism Industry<br>• Lodging Operations and Management<br>• Hospitality Finance Management<br>• Hospitality Human Resource Management<br>• Hospitality and Tourism Sales and Marketing<br>• Food Service Budgeting and Controls<br>• Tourism Planning and Development<br>• Hospitality and Tourism Internship

Research Interests

• Human Resource Management<br>• Organizational Behavior <br>• Information Technology<br>• Service Marketing and Management<br>• Consumer Psychology and Behavior

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