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Ethan Cheng

Ethan Cheng

College of Business

School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management

Contact Information

Email: ycheng@wcu.edu
Phone: 828.227.3301
Office: 207 Forsyth Building

Biography

Dr. Ethan Cheng is an Assistant Professor of Hospitality and Tourism Management at Western Carolina University. He currently teaches Hospitality and Tourism Service Industry, Travel and Tourism, and Lodging and Resort Management. <br><br>Dr. Cheng earned his Ph.D. in Food and Hospitality Systems from the University of Missouri. Before pursuing his doctoral degree, he earned his master’s degree (MBA) in tourism management from Ming Chuan University in Taiwan and his bachelor’s degree (BBA) in leisure management from Minghsin University of Science and Technology in Taiwan.

Education

  • Ph D, University of Missouri-Columbia, Food and Hospitality Systems

Teaching Interests

• Introduction to Hospitality/Tourism Industry<br>• Lodging Operations and Management<br>• Hospitality Finance Management<br>• Hospitality Human Resource Management<br>• Hospitality/Tourism Sales and Marketing<br>• Food Service Budgeting and Controls <br>• Seminar in Hospitality and Tourism Research

Research Interests

• Human Resource Management <br>• Information Technology<br>• Service Marketing and Management <br>• Consumer Psychology and Behavior

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