Biography
Charles “Scott” Rader has over 25 years of corporate and entrepreneurial work experience
in the areas of information technology product development and management, web and
mobile marketing design and execution, customer communications and relationship management,
and advanced marketing and consumer behavior research. Career highlights include pioneering
online chat and bulletin board technology platforms for <i>Prodigy</i> customer service
during the advent of the World Wide Web, establishing market research and executive
education programs for <i>PricewaterhouseCoopers</i> Indochina, and leading the development,
launch, and customer support for “Sprinks” (sponsored links), an online cost-per-click
(CPC) advertising application ultimately integrated into the <i>Google</i> AdWords
system.<br><br>Dr. Rader has lived, worked, taught, and conducted research in New
York City, Minnesota, Tennessee, Mexico, Japan, China, Thailand, Philippines, and
Vietnam for organizations including <i>IBM</i>, <i>NTT/DoCoMo Japan, Recruit Japan,
Prodigy</i>, <i>About.com</i>, <i>3M</i>, <i>Sprint Wireless</i>, <i>Quang Dung Corp.</i>,
and consulting firm <i>PricewaterhouseCoopers</i>. During his graduate studies, he
was principal and marketing consultant for two start-up ventures in Nha Trang, Vietnam.
Dr. Rader continues to conduct on-site social media marketing consulting in Japan
and Southeast Asia.<br><br>Dr. Rader received his Ph.D. and MBA, both with concentrations
in Marketing, from the University of Tennessee at Knoxville. He received his Bachelor
of Arts degree with honors, majoring in Communications/Media Studies with a minor
in East Asian Studies, from the State University of New York (SUNY) at Purchase College.
He is a former IT specialist certified in multiple IT platforms, versed in web development
(HTML5/CSS3/scripts), Adobe Creative Suite, and Ableton Live audio software.
Teaching Interests
Dr. Rader has taught business and organizational leadership students in both the United
States and abroad in undergraduate, master, and doctoral courses that include: marketing
principles, marketing management, marketing research, qualitative research methods,
integrated marketing communications, entrepreneurial marketing, sales management,
global marketing and consumer culture, arts marketing, social media marketing, and
website/multimedia design.<br><br>In 2019, Dr. Rader was designated Visiting Professor
at Southwest University in Chongqing, China, and taught business students in their
inaugural Global Immersion Program. He is guest lecturer for prestigious Asian universities
including Thailand’s National Institute of Development Administration (<i>NIDA</i>)
university and Philippines' De La Salle University. Dr. Rader leads a yearly travel
course to Japan where students study global consumer culture, multicultural business
communication, and basics of Toyota Quality Management (改善: “kaizen”).
Research Interests
Dr. Rader is a published researcher, frequently partnering with Dr. Clinton Lanier
of Minnesota. He has published over two dozen well-regarded periodicals in top-tier,
peer-reviewed outlets such as <i>Journal of Marketing Management, Journal of Communication
Management, Marketing Theory, Consumption Markets & Culture, Consumer Culture Theory,</i>
and<i> Journal of Selling</i>.<i> </i>Along with Dr. Lanier, he has published several
book chapters dealing with postmodern consumer culture. His research predominantly
focuses on ethnographic exploration of experiential consumption, postmodern consumption,
literary deconstruction in consumption meanings, social media marketing, and consumption
of music.