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James M. Storey, PhD, CHA

James Storey

Assistant Professor, James M. Storey, PhD, CHA

College of Business

School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management

Contact Information

Phone: 828.227.3616
Office: 241 Forsyth Building


Dr. Jim Storey brings 25 years of experience. He has taught at the University of South Carolina, James Madison, Kansas State and brings with him 25 experiences in executive management in resort, hotel, private club industry. Storey has worked with Nantucket Island, The Peninsula Hotel, The Plaza New York City, Interstate Hotels, and Club Corporation of America. Storey joined WCU in 2019.


  • Ph D, Iowa State University
  • Ph D, Iowa State University, Hospitality Management
  • MS, West Virginia University, Sport Management
  • BS, Bridgewater State College, Sport Management

Teaching Interests

Lodging and Resort Management Private Club Management Hospitality Leadership Talent Acquisition and Human Capital Management

Research Interests

Performance Management and Evaluation Emotional Labor and Leadership in Hospitality Generational attributes effect on Private Clubs

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