Skip to main content

Alex Naar

Alex Naar

Instructor

College of Business

School of Economics, Management, and Project Management

Contact Information

Email: anaar@wcu.edu
Office: B2F Forsyth Building

Education

  • MBA, East Carolina University

Teaching Interests

Discipline: Strategic Management, Organizational Theory, Rural Entrepreneurship<br><br>Courses Taught: Business Strategy, Introduction to Business

Research Interests

My research focuses on examining questions related to sustainable economic developments that occur at the intersection of individual actions and social structures, particularly in rural contexts. I also conduct research on intangible asset management, including perceptions of legitimacy, authenticity, and cultural categorization. As a long-time resident of Western North Carolina, I am deeply committed to helping our students channel their passion and energy towards a more prosperous and vibrant local economy in WNC.

Office of Web Services