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Workshops and Certificates in Management and Leadership

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Current Programs

PROFESSIONAL OUTDOOR INDUSTRY CERTIFICATE
Workshops offered in the spring and fall
WCU is widely recognized as the Southeast’s premier outdoor recreation and adventure university. We are leveraging and combining our academic excellence and experience in professional education with our outstanding and innovative outdoor-focused curriculum and deep connection to the nation’s burgeoning outdoor recreation economy to offer this affordable, dynamic, and flexible professional outdoor certificate

Organizational Leadership & Transformation
Take Five and Earn a Certificate! Online “Live” Instruction; Offered each Spring and Fall
Everything from managing remote employees to living in a world where the line has become blurred between what happens online and offline, means what worked last year could be ineffective in the coming years. Managers and supervisors need to learn how to adapt to a compromised economy and an up-and-coming workforce that’s progressively challenging the “status quo” for work ethics and work habits

Management and Leadership of the Nonprofit Sector: Understanding the Role & Mission of Nonprofits in our Community
Tuesday, August 17, 2021 / offered online via Zoom
The workshop will introduce participants to how private, nonprofit organizations have been essential to the creation and evolution of American society since the colonial days. However, a push to professionalize the leaders and employees of nonprofit sector organizations and an accompanying academic literature on the nonprofit sector did not emerge until the 1970s. It’s a must for nonprofits today to have strong well-qualified leadership that understand and support a purpose-driven mission. In this workshop, you’ll learn about the different types of nonprofit organizations, distinguishing characteristics of a nonprofit, top funding sources for nonprofits, and you’ll be introduced to an overview of nonprofit accounting. Most importantly, you’ll learn why the mission matters the most!

WHAT SAY YOU, BRO? COMMUNICATIONS FOR MEN
Thursday, September 9, 2021 / WCU Biltmore Park, Asheville
Are you unsure what is expected when communicating with women in the workplace? Do you avoid certain conversations for fear of “stepping in it”? Have you felt that your intentions were misunderstood? Is communicating  with women a mystery? 

CRISIS COMMUNICATION
Friday, September 17, 2021 / WCU Biltmore Park, Asheville
Crises are a fact of life. Regardless of the type of organization, we all are at risk. Manufacturers experience serious accidents and product recalls. Restaurants reel from outbreaks of foodborne illnesses. Educational institutions deal with deadly shootings. Government and business leaders commit crimes and/or act unethically, etc.

DIGITAL MARKETING CERTIFICATE
September 23 - November 11 2021 (6 Thursdays) / WCU Biltmore Park, Asheville
Create an online marketing communications strategy and powerhouse digital toolbox by completing six, full-day workshops taught by expert marketing and public relations professionals. Gain new insights into PR & marketing strategy, branding, budgeting, online content creation, video creation and use and social media.

COMMUNICATION STRATEGIES CERTIFICATE FOR WOMEN
Friday, October 8, 2021; Friday, November 19, 2021; and Friday, January 21, 2022 / WCU Biltmore Park, Asheville
Complete this three-day certificate program or register for one or more workshops to improve your effectiveness as a professional woman in a current or future management or leadership role!

LEAN THINKING FOR PRODUCTS, SERVICES OR PROJECTS OF ANY TYPE
Thursday, November 4, 2021 / WCU Biltmore Park, Asheville
Lean is a philosophy applicable to any organization or industry. Its primary focus is to improve customer experience while reducing unnecessary clutter and process steps thereby improving customer satisfaction and employee morale. 

TENETS OF PROJECT MANAGEMENT
Wednesday, October 13, 2021 / WCU Biltmore Park, Asheville and online via Zoom
During this program, participants will learn how to manage a project by using the 5 phases of project management and several other critical topics related to being a successful project manager in any industry. Program participants will also learn how to lead small and large projects from initiation through close-out. 

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