DAY 1: Betty Farmer (Intro & Mindset)
- Introduction of training goals, modules, methods & trainers
- Videotape of 1-minute, self-introduction speech
- Communication apprehension survey
- Assessment of previous speaking experiences (positive and negative)
- Strategies for addressing communication apprehension
- Developing the Speaker’s Mindset: Understanding and utilizing the science behind Amy
Cuddy’s “Power Posing”
- Review videos; identify individual coaching opportunities/areas for improvement
- Homework: Identify topic and goal for final (Day 5) presentation
DAY 2: Barrie Barton and Bill Mackinnon (Content & Organization)
- What I learned: first speaking activity
- Overview of the public speaking process (content, organization & delivery)
- Content, Organization & Purpose
- Who is my audience? How can I use what I know about them to connect and be effective?
- Steps in planning: Start with Why are you there? Then go to Where, Who, How, What
and When and maximize your influence
- How to organize and why organization is so important.
- How to develop main topics/ideas and support with engaging material (stories, examples,
statistics, etc.)
- What will I say? The power of words.
- Listening
- In-class time to work on content and structure of final presentation.
- Homework: Be prepared to deliver a 1-minute version of one main point of final presentation
DAY 3: Barrie Barton and Bill Mackinnon (Delivery)
- Videotape delivery of 1-minute main point
- Posture (continued & completed)
- Preparation (continued & completed)
- Improvisation
- Breathing
- Mindfulness
- Voice
- Videotape delivery of (same) 1-minute main point; identify difference/progress in
delivery from beginning to end of day
- Identify opportunities for coaching/improvement
- Homework
DAY 4: Jim Manning (Technology); Betty Farmer (Speaking in the Spotlight)
Morning:
- Web or virtual conferencing platforms such as “Zoom” and “Skype for business” are
increasingly user friendly, efficient, inexpensive and a synchronous means of addressing
remote audiences, but they are not always used effectively.
- Learn best practices for organizing and hosting meetings, use of camera and microphone;
how to incorporate visual aids
- Guidelines for using PowerPoint and other visual aids, e.g. video clips
Afternoon:
- Preparing for the media spotlight; understanding the expectations of different media
- Anticipating media questions & handling tough questions
- Staying “On Message”; how to segue from reporter’s question to your message
- Why “no comment” is a no-no
DAY 5: Neela Muñoz and Barrie Barton
Morning: Improvisational Speaking Session - details coming soon!
Afternoon:
- Last minute questions/assistance
- Final Presentations
- Review and feed forward
Barrie Barton:
Whether it is through delivering your signature speech, pitching an idea to potential
clients or performing your authentic stories, Barrie Barton is dedicated to the art
of personal and professional engagement, communication and expression. Through the
empowering tools of presentation skills, stories and messages that matter, Barrie
guides clients to discover and transform their true confidence, amplify their personal
presence, powerfully deliver their message so they may flourish though positive engagement
in the world. As the founder and lead facilitator of Stand and Deliver Asheville,
a presence-based public speaking and communication skills coaching program for professionals,
organizations and entrepreneurs, Barrie combine’s highly developed and insightful
perspectives of body language, presentation mastery and adult learning methods with
a talent and passion to motivate and encourage clients to reach their finest potential.
Dr. Betty Farmer:
Dr. Betty Farmer is an award-winning professor of communication at Western Carolina
University and an engaged campus and community leader. She holds the Ph.D. in Communication
with emphases in public relations and organizational communication and a Master’s
in Journalism, both from the University of Tennessee, Knoxville. She has worked professionally
as a journalist, public relations practitioner, fundraiser, and communication consultant.
Her scholarship has appeared in the top communication and community engagement journals.Dr.
Farmer specializes in public relations, crisis communication and communication skills
training. She has provided communication training for a wide variety of individuals
hailing from government, education, business and non-profits. Since 1993, she has
directed her students in completing hundreds of public relations projects, including
crisis communication plans, for community clients. In addition to several awards for
teaching over her twenty-three year academic career, Dr. Farmer received WCU’s inaugural
Excellence in Community Service Award in 2014 and the Paul A. Reid Distinguished Service
Award in 2015. She also received two awards from the Association of Marketing and
Communication Professionals for her community engagement work in Dillsboro, North
Carolina. As WCU’s Provost Fellow for Engagement, Dr. Farmer led WCU’s successful
re-application to the Carnegie Foundation for the Advancement of Teaching to be reaffirmed
as a “Community Engaged” university. Hallmarks of Dr. Farmer’s professional approach
include her “can do” attitude, collaborative leadership style, strategic mindset,
attention to detail and follow through.
Dr. Jim Manning:
Dr. Jim Manning has taught a variety of human communication courses at WCU since 1998
including Interpersonal and Intercultural communication, Public & Mediated communication,
Rhetorical Criticism, Dramatic theory & Criticism and Conflict Resolution. Recent
research interests have focused on the use of technology teaching communication majors
resulting in conference presentations and publications in the Carolina Communications
Association Journal.
Bill Mackinnon:
In his first career as a psychotherapist, Bill Mackinnon helped individuals and groups
heal and grow whether he worked with them one-on-one, in families or groups. His skillset
includes decades working with hypnotherapy and Neuro-Linguistic Programming as well
as teaching business courses at the college level, including commercial training in
customer service. In his second career, Bill taught public speaking and communication
development to a range of executives, nationally and internationally, with a diverse
group of clients from Fortune 500 companies. His instructional portfolio included
executive coaching, intensive 1-to-3-day courses for groups of individuals and targeted
training for teams preparing for high stakes presentations, both internally and at
national and global conferences. With Bill's help, his clients won contracts ranging
from $10 million to $6 billion. Bill also coached business leaders on how to work
more successfully with their teams.
Bill is a new resident of Asheville, N.C., having moved north from Atlanta with his
wife, Leslie. In his third career, Bill is exploring the possibilities of Conscious
Capitalism, an evolution of capitalism that seeks to “Elevate Humanity Through Business.”
His company, The Awakening Consultancy LLC, is working with leaders who are interested
in increasing their organizations’ Social Capital, while being a great place to work,
and making profits.
Neela Muñoz:
Instructor Neela Muñoz is a consultant and coach with Ignite CSP, a coaching firm
that specializes in experiential, hands-on coaching and workshops that train clients
to communicate with authenticity, clarity and meaning. Muñoz has an extensive background
in theatre with over 20 years of experience as a seasoned actor, director and educator.
This experience and knowledge allows her to creatively communicate the art of self-presentation.
