Professional Outdoor Industry Certificate

A certificate requires completion of eight 6-hour workshops taught by industry and subject matter experts. All three tracks kick-off with our popular Introduction to the Outdoor Industry workshop, followed by 7 additional workshops as listed below. The High Impact Outdoor Leadership and Entrepreneurial Strategy tracks include 8 core courses that have been pre-selected.

For the Trail Blazer track, you can customize your certificate by selecting any 7 workshops from the two tracks (In addition to the required Introduction to the Outdoor Industry workshop) for a total of 8 workshops that best meet your current position, professional development needs, and career growth desires. You will likely take one workshop at a time and earn your certificate in less than a year.

Depending on scheduling and workshop availability, you might finish in as little as one semester!

Or…take your time, go at your own pace, and earn a certificate one workshop at a time. How you do it, and how long you take, is up to you!

• Full Certificate: $825 (A 20% discount off the 8 workshops)
• Workshop price: $129 per person.
• You can select your desired track and choose to pay for the full certificate or register for individual workshops during the registration process.

Introduction to the Outdoor Industry - REQUIRED
Join Andy Coburn, WCU Faculty Liaison to the Outdoor Industry, and Steven Reinhold, Director of Adventure for Black Folks Camp Too and Backpacker Magazine Gear Ambassador, as they lead you on a comprehensive, interactive and engaging look at the US Outdoor Industry.

Leadership Ethics 
Moral character (i.e., ethics) is the foundation upon which leadership is built and sustained. Challenges that risk a leader's long-term effectiveness often involve moral dilemmas between two or more legitimate competing interests such as honesty versus loyalty or accountability for failure versus encouragement of innovation.

The Trail Guide to Leadership 
There are few things more gratifying than successfully trekking up a mountain and enjoying the views. Good leaders, like good trail guides, help their people get there. They know the terrain they are trekking, provide the resources their team needs to reach its goals, and are confident in their ability to lead the way. This training guides individuals to become better leaders.

Building Key Leadership Communication Skills 
Learn "The 10 Commandments of Effective Leadership Communication" and develop your active listening skills. Participants will identify the nonverbal communication cues that signal leadership competence and set tone and will build a speaking "presence." It is also important to analyze the critical role of leadership communication during crises,which will be done through case study examples and how to prepare for the spotlight: How to respond to media inquiries.

Discovering Your Strengths and Leadership Style 
Having an understanding of your own strengths and leadership style will help you learn to work more effectively with employees, managers, executives and government representatives. Participants will complete a Gallup StrengthsFinder assessment in advance of the training.

What Diversity, Equity and Inclusion Mean to Leadership Practice 
Diversity? Inclusion? A welcoming and inclusive environment? What does it all mean - in practice? These are words we hear across our various sector, yet they are critical to our collective development and future. Diversity in the workplace has been linked to greater performance outcomes, but inclusion is critical for the retention of diverse employees.

Employee Relations, Best Practices and Laws Leaders Should Know/Contracts, Liabilities and Risk Factors in Business 
Attorney Jon Yarbrough will present an employee relations review and "best practices" including the laws leaders should be familiar with on a state and national level. Key issues will be addressed related to working with other organizations and how to guard against legal matters related to liability.
The Seven Habits of Success for "Outdoor" Managers - 
Description coming soon.

Introduction to the Outdoor Industry - REQUIRED
Join Andy Coburn, WCU Faculty Liaison to the Outdoor Industry, and Steven Reinhold, Director of Adventure for Black Folks Camp Too and Backpacker Magazine Gear Ambassador, as they lead you on a comprehensive, interactive and engaging look at the US Outdoor Industry.

Tenets of Project Management
During this program, participants willl learn how to manage a project by using the 5 phases of project management and several other critical topics related to being a successful project manager in any industry. Participants will also learn how to lead small and large projects from initiation through close-out.

Small Business Finance and Operational Strategies 
The success of any small business is based on developing a practical yet dynamic approach to financial planning. Revenue and expense projections should account for fluctuations in the economy, industry, trends and a plan for business expansion in the future.

Small Business Marketing and Brand Strategy Workshop 
This workshop provides the aspiring outdoor industry entrepreneur with essential marketing and branding basics to develop a marketing plan and brand strategy. Next, the workshop also explores real-world examples of marketing in practice. It concludes with an overview of related marketing topics for new outdoor business owners to consider as part of their marketing efforts. 

The Outdoor Entrepreneur Mindset: Business Planning, Start-up and Navigation 
In this one-day workshop, join us as we explore the entrepreneurial journey and what it takes to start, operate, and grow your own outdoor industry business. Whether starting up a business, focusing on strategic planning, or taking your business to the next level, it's critical to understand the entrepreneurial mindset.

Employee Relations, Best Practices and Laws Leaders Should Know/Contracts, Liabilities and Risk Factors in Business
Attorney Jon Yarbrough will present an employee relations review and "best practices" including the laws leaders should be familiar with on a state and national level. Key issues will be addressed related to working with other organizations and how to guard against legal matters related to liability.

Current and Tested Social Media Strategies in the Outdoor Industry 
Craft your organizational or product story and learn to be more memorable and shareable:

• Identify the right audiences for your messages
• Learn about how social media algorithms work and the art of increasing reach and engagement
• Enhance your media outreach and public relations with social media strategies
• Outline plans for onsite event coverage and social media communications
• Evaluate various account management tools
• Learn how to develop successful marketing partnerships and connect with influencers
• Quantify the value of social advertising campaigns for event, product, and program promotion
•  

Building Your Social Capital: Networking Strategies for Success 

Description coming soon.

Customize your program by selecting 7 additional courses from both tracks in addition to the mandatory Introduction to the Outdoor Industry course.