Nonprofit Management: The Basics

Become a NLA Partner


Friday, March 10, 2017

9 am to 4 pm / WCU at Biltmore Park
Workshop Fee: $119/ $300 for participants enrolling in the Certified Nonprofit Professional (CNP) - Management and Leadership of the Nonprofit Sector (Lunch Included)

Workshop Instructor: Jay Gerlach, Western Carolina University, Director of the Master’s in Public Administration and Associate Professor

Register Online here

A career in nonprofit management offers great potential for professionals who want to transform passionate work and service into a “dream job.” Understanding the basics of nonprofit startups and management within the nonprofit sector helps up-and-coming and seasoned managers make critical decisions that support the nonprofit mission.

In this workshop, participants will learn about the history, scope, and impact of nonprofits and how developing and supporting a clear mission is critical to the success of the organization.

At the completion of the workshops participants will be able to:

  • Describe the historical, philosophical, economic, religious, political and social forces that shape development, role and significance of nonprofits and civil society.
  • Appreciate the contribution the nonprofit sector makes on quality of life.
  • Describe the size, impact, types, and organizational design structure of nonprofit organizations from an American and international perspective.
  • Discover the breadth of nonprofit organizations in the nonprofit sector
  • Identify the characteristics associated with the for-profit, nonprofit, and government/public sectors.
  • Define mission orientation for a nonprofit organization.
  • Define characteristics of an effective mission statement.
  • Analyze effectiveness of the mission statement as it pertains to identified community needs.
  • Write a mission statement that addresses identified one or more community needs


Nonprofit Leadership Alliance Certified Nonprofit Professional (CNP)

An optional half hour will be included at the end of the workshop (3:30 to 4:00 pm) for an overview of the CNP credential and certification process.

Participants already enrolled in WCU's CNP program will be given an opportunity to log-in to the on-line coursework.

The curriculum covered in this workshop will satisfy Week 1 of the CNP curriculum for the Management and Leadership of the Nonprofit Sector course, or participants who have only registered for the one-day workshop can receive Continuing Education Units.

Visit the WCU Nonprofit Leadership Alliance Certified Nonprofit Professional certification program webpage for eligibility, course requirements or to enroll.

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