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Marketing and Communications within the Nonprofit Sector

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2020 Dates TBD
9 am to 4 pm / Biltmore Park, Asheville

Nonprofit organizations face unique challenges related to marketing including reduced staff, strategies that target both stakeholders and customers, securing new funding and trying to maintain a mission-first approach. Participants will learn about a variety of marketing approaches, will discuss current trends, review the importance of the organizational vision, and will look at all the challenges related to nonprofit marketing. Trends can range from marketing geared towards specific generations, to technological advances and which social media network is hip at the time, so it's important to be aware of the changes and how to incorporate them into a marketing plan.

For participants registering for the full course rather than just the one-day workshop, you will continue to go deeper with developing strategies for marketing and communicating with customers, volunteers, donors and your clients. You will learn about data collection, communication, and community relations throughout the 4-week program.

$89 per workshop / $300 per course plus fees / $2,525 full tuition includes enrollment and credentialing fees


If you are only registering for the workshop, and choose to enroll in the hybrid course at the end of the workshop, then you can pay the difference in the cost.

Class activities and discussion during the October 18 workshop will be counted towards the overall grade. Participants will start the first Artifact Portion during the last half-hour of an in-class activity, and will be given a chance to submit this completed document on-line during the workshop. Workshop attendees can benefit from completing this activity in-class and if interested, or at home.

A second confirmation letter will be sent to the CNP students one week prior to the start of the course, to clarify the process for accessing on-line content, and other important resources will also be shared at that time.

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