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High Impact Leadership

Coaching and Leading Teams


Five-Day Leadership Certificate Program

Spring 2020 Dates TBD
Location: WCU at Biltmore Park, Asheville
Monday - Thursday, 9 am - 4 pm; Friday 10 am - 2:30 pm
$759 Early-Bird Rate $849 after early-bird period.
$649 Nonprofit Rate


29 SHRM PDC credits available at the successful completion of the program
31 NASBA CPE credits available at the successful completion of the program



In order to be effective as a leader in a constantly changing and politically dynamic world, it’s critical for you to develop personal insights, a better understanding of different working styles, effective communications skills and learn how to maintain a high level of professionalism in a variety of situations.

Today’s leaders face significant challenges including building dynamic and productive teams, handling a crisis on the fly, ensuring effective policies are in place to create organizational culture, and reducing legal risks.

This certificate program is designed for the person who wants to take their career to the next level to become a high impact leader. You will have opportunities to practice working with other leadership styles and will learn to:

  • Assess your leadership style and develop ways to be more effective
  • Develop leadership strategies that are separate from just knowing how to manage
  • Learn strategies for developing highly effective teams
  • Improve your communication competency by building key skills
  • Improve employee relations, organizational culture and reduce liability risks

Friday Keynote Speaker: Kit Cramer, President and CEO, Asheville Area Chamber of Commerce

Training Topics and Speakers:

Analyzing Your Leadership Styles Using DiSC® - Monday

Having an understanding of your own management and communications style and the styles of those within your organization, will help you learn to work more effectively with employees, managers, executives and government representatives. Participants will complete a DiSC® profile in advance of the training, and Dr. Susan Fouts will lead a discussion about the different styles and approaches of leaders and how to use this knowledge to build effective teams, and develop cohesive relationships with other representatives in the community.

DiSC® profiles help you and your team:

  • Increase your self-knowledge: how you respond to conflict, what motivates you, what causes you stress and how you solve problems
  • Improve working relationships by recognizing the communication needs of team members
  • Facilitate better teamwork and minimize team conflict
  • Develop stronger sales skills by identifying and responding to customer styles
  • Manage more effectively by understanding the dispositions and priorities of employees and team members
  • Become more self-knowledgeable, well-rounded and effective leaders

Susan Fouts, EdD, WCU Executive Director of Educational Outreach, Certified DiSC® Trainer

7 NASBA CPE Credits (Personal Development)

Leading Teams with Effective Communication Using DiSC® - Tuesday

  • Understanding the strengths/approaches of varying styles within the workplace
  • Learn to work more effectively with teams and how to better understand and work with subordinates, clients, business partners and decision makers

Susan Fouts, EdD, WCU Executive Director of Educational Outreach, Certified DiSC® Trainer

7 NASBA CPE Credits (Personal Development)

Building Key Leadership Communication Skills - Wednesday

  • Learn "The 10 Commandments of Effective Leadership Communication"
  • Develop your active listening skills
  • Identify the nonverbal communication cues that signal leadership competence and set tone
  • Build your speaking "presence"
  • Analyze the critical role of leadership communication during crises through case study examples
  • Prepare for the spotlight: How to respond to media inquiries

Betty Farmer, Ph.D., WCU Professor of Communication and Public Relations

7 NASBA CPE Credits (Communications )

Employee Relations, Best Practices and Laws Leaders Should Know - Thursday

Attorney Jon Yarbrough will present an employee relations review and “best practices” including the laws leaders should be familiar with on a state and national level. As a practicing employment law attorney for Constangy, Brooks, Smith and Prophete, LLP in North Carolina, Jon shares examples of situations when a lack of communication and knowledge have led to personal and organizational liability. He will also talk about how improved communication, the right policies, and the right human resources team can not only reduce your risks as a leader, but can establish an organizational culture where employees know and understand the policies and the consequences of acting outside the law.

Attorney Jon Yarbrough, Constangy, Brooks, Smith & Prophete, LLP

7 NASBA CPE Credits (Business Law)

Leadership Ethics - Friday (Morning)

Moral character (i.e., ethics) is the foundation upon which leadership is built and sustained. Challenges that risk a leader's long-term effectiveness often involve moral dilemmas between two or more legitimate competing interests such as honesty versus loyalty or accountability for failure versus encouragement of innovation. This leadership ethics workshop will help you develop your leadership toolkit to meet such challenges by examining three ethics frameworks used to navigate moral dilemmas: the rules framework, the outcome framework, and the moral agent framework. The strengths and weaknesses of each framework will be examined through the use of lecture, discussion, and moral-dilemma exercises. In the end of this workshop, attendees will be able to describe each ethics framework, apply such frameworks to moral dilemmas, and make and defend value judgments regarding their analysis and application of the ethics frameworks. Lastly, attendees will have a greater appreciation of the role of ethics in developing competitive advantage and sustainable success.

Ken Sanney, WCU Associate Professor of Business Law

Keynote Speaker - Friday (Afternoon)


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