It’s critical for planners to know how to effectively organize, budget and market a variety of different events to keep the company in the green, out of trouble, and on the minds of donors, business partners, and customers.
Earning a certificate in Event Planning will expose you to the many different facets of being an event planner from managing people and projects to increasing exposure and dollars for your organization.
Participants can earn a certificate by attending six of the designated event planning workshops (EP), which are offered each semester. Participants do not enroll in the certificate program, but rather complete the workshops at their own pace. Workshops are offered each semester (spring and fall) on either Thursday or Friday from 9 a.m. until 4 p.m. at WCU at Biltmore Park, Asheville, NC.
Instructors will distribute a case study at the end of each EP workshop, and participants submit the case studies to the program coordinator when all 6 workshops are completed to complete the final requirement for the certificate.
The workshop instructors include professionals from the Western North Carolina business and hospitality industry and faculty from Western Carolina University.
Complete 6 of the below EP workshops and earn a certificate.
Fee: $119 per workshop or register for 6 workshops for $640 (a 10% discount!) Workshops include lunch and continuing education credits.
Register below for one of the upcoming workshops. You can learn more about workshop instructors here
Creating a Culture of Internal, External and Eternal Customer Service, Thursday, June 7
Providing the highest level of customer service is critical to the profit and success of an organization. This workshop will review eight commandments of customer care, and participants will be able to identify their internal customers and the effect of internal customer service on the external service provided to customers.
Event Planning 101, Friday, August 24
In this workshop, participants will learn about the most common types of events and how they are similar and/or different when it comes to the planning process. The workshop will focus on how to establish goals, organize tasks and people, and how to manage the process from the idea to the implementation.
Social Media Strategies for Products, Programs, and Events, TBD
Social media is more than simply posting updates to Facebook, Twitter or Instagram. In event marketing, social media can increase ticket sales, attendee participation, media attention, and word of mouth sharing when goals are clearly defined and a tactical strategy is in place.
Contract Negotiations, Liability and Risk Factors, TBD
It’s important to understand contracts and be in compliance with federal, state, and local laws. Event planners should also know how to guard against legal matters related to fundraising, liability, finances and other potential risks.
Maximizing Your Return from Tradeshows, Expos and Fairs, Friday, December 14
Being a part of a trade show can be a wise investment for any company. Preparation is important because it can ‘make or break’ how well you succeed during the show.
Project Management, Date TBD
It can seem overwhelming to manage projects that have multiple goals, tasks and timelines. Successful projects can increase awareness of your organization or business in the community. In this one-day workshop, participants will learn best practices and pro tips used by experts to manage projects.
For more information contact firstname.lastname@example.org or call 828.227.739