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Event Planning Certificate Program

Event Planning

 

It’s critical for planners to know how to effectively organize, budget and market a variety of different events to keep the company in the green, out of trouble, and on the minds of donors, business partners, and customers. Earning a certificate in Event Planning will expose you to the many different facets of being an event planner from managing people and projects to increasing exposure and dollars for your organization. Participants can earn a certificate by attending six of the designated event planning workshops (EP), which are offered each semester. Participants do not enroll in the certificate program, but rather complete the workshops at their own pace. Workshops are offered each semester (spring and fall) on either Thursday or Friday from 9 a.m. until 4 p.m. at WCU at Biltmore Park, Asheville, NC.

Instructors will distribute a case study at the end of each EP workshop, and participants submit the case studies to the program coordinator when all 6 workshops are completed to complete the final requirement for the certificate. The workshop instructors include professionals from the Western North Carolina business and hospitality industry and faculty from Western Carolina University.

Complete 6 of the below EP workshops and earn a certificate.

Fee: $119 per workshop or register for 6 workshops for $640 (a 10% discount!) Workshops include lunch and continuing education credits.

Event Planning Workshops

Register below for one of the upcoming workshops. You can learn more about workshop instructors here

FIVE-STAR CUSTOMER SERVICE FOR THE HOSPITALITY INDUSTRY  Friday, February 15, 2019
Providing the highest level of service is how businesses attract and maintain customers in the hospitality industry. When people are spending money on entertainment, dining experiences or are tourists visiting a new region, they want to have positive and memorable experiences.

Budgets to the Bouquet Toss: How Wedding Planners Make it All Happen Friday, March 8, 2019
Most people will plan at least one wedding in their lifetime and the majority of those people will turn to a friend, family member, or professional coordinator for help. This is true of weddings of all budgets- it is simply too much for most people to take on alone.

ENGAGE, STRATEGIZE, CULTIVATE - THE ART OF SECURING EVENT SPONSORSHIPS Thursday, April 4, 2019
This workshop will provide tools and resources to help you shape your message to engage corporate partners in your mission, discover ways to engage THEIR employees, and create marketing strategies to reach them. 

Current & Tested Social Media Strategies for Digital Marketing  Friday, April 5, 2019
Social media is more than simply posting updates to Facebook, Twitter or Instagram. In event marketing, social media can increase ticket sales, attendee participation, media attention, and word of mouth sharing when goals are clearly defined and a tactical strategy is in place.

CRISIS COMMUNICATION Friday, June 7, 2019
Crises are a fact of life. Regardless of the type of organization, we all are at risk. The question likely is not IF but WHEN will a crisis occur. Unfortunately, many organizations fail to prepare fully or fail to keep their crisis communication strategies up-to-date.

EVENT PLANNING 101: PLANNING, ORGANIZING AND IMPLEMENTATION 2019 Dates TBD
In this workshop, participants will learn about the most common types of events and how they are similar and/or different when it comes to the planning process. The workshop will focus on how to establish goals, organize tasks and people, and how to manage the process from the idea to the implementation.

CONTRACT NEGOTIATIONS, LIABILITY AND RISK FACTORS 2019 Dates TBD
It's important to understand contracts and be in compliance with federal, state, and local laws. Event planners should also know how to guard against legal matters related to fundraising, liability, finances and other potential risks

PROJECT MANAGEMENT- 2019 Date TBD
It can seem overwhelming to manage projects that have multiple goals, tasks and timelines. Successful projects can increase awareness of your organization or business in the community. In this one-day workshop, participants will learn best practices and pro tips used by experts to manage projects.

MAXIMIZING YOUR RETURN FROM TRADESHOWS, EXPOS AND FAIRS 2019 Dates TBD
Being a part of a trade show can be a wise investment for any company. Preparation is important because it can ‘make or break’ how well you succeed during the show.

For more information contact jcthompson@wcu.edu or call 828.227.7397.

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