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Event Planning Certificate Program

Event Planning

 

It’s critical for planners to know how to effectively organize, budget and market a variety of different events to keep the company in the green, out of trouble, and on the minds of donors, business partners, and customers. Earning a certificate in Event Planning will expose you to the many different facets of being an event planner from managing people and projects to increasing exposure and dollars for your organization. Participants can earn a certificate by attending six of the designated event planning workshops (EP), which are offered each semester. Participants do not enroll in the certificate program, but rather complete the workshops at their own pace. Workshops are offered each semester (spring and fall) on either Thursday or Friday from 9 a.m. until 4 p.m. at WCU at Biltmore Park, Asheville, NC.

Instructors will distribute a case study at the end of each EP workshop, and participants submit the case studies to the program coordinator when all 6 workshops are completed to complete the final requirement for the certificate. The workshop instructors include professionals from the Western North Carolina business and hospitality industry and faculty from Western Carolina University.

Complete 6 of the below EP workshops and earn a certificate.

Fee: $119 per workshop or register for 6 workshops for $640 (a 10% discount!) Workshops include lunch and continuing education credits.

Event Planning Workshops

Register below for one of the upcoming workshops. You can learn more about workshop instructors here

MAKING EVERY PENNY COUNT: EVENT BUDGETING 101 Friday, March 27, 2020
Whether planning a special celebratory event on a large budget or a non-profit fundraising event or conference on a tight budget, it’s critical to understand how to negotiate with vendors and track every penny related to the costs. If it’s a revenue-generating event, it’s even more important to control costs while not sacrificing the quality of the event to ensure there is a high-level of participant and that the financial goals are met. Attend this one day workshop to learn more about how to budget for a variety of events, or combine this with other event planning workshops to earn a certificate.

Creating a Customized Timeline for Your Events Thursday, April 2, 2020
It can be a challenge to pull together all the components of an event, and it’s critical to be super organized. It’s important to have systems for managing every aspect of the event planning process. In this one-day workshop, you’ll learn how to create a "Custom Timeline" for your event/project.

MANAGING ORGANIZATIONAL PROJECTS Thursday, April 16, 2020
Project management can sometimes seem overwhelming. Successful projects can increase income as well as awareness of your organization or business in the community.

Budgets to the Bouquet Toss: How Wedding Planners Make it All Happen Thursday, April 23, 2020
Most people will plan at least one wedding in their lifetime and the majority of those people will turn to a friend, family member, or professional coordinator for help. This is true of weddings of all budgets - it is simply too much for most people to take on alone.

CURRENT & TESTED SOCIAL MEDIA STRATEGIES FOR DIGITAL MARKETING  Friday, April 24, 2020
Social media is more than simply posting updates to Facebook, Twitter or Instagram. In event marketing, social media can increase ticket sales, attendee participation, media attention, and word of mouth sharing when goals are clearly defined and a tactical strategy is in place.

CONTRACT NEGOTIATIONS, LIABILITY AND RISK FACTORS  Friday, June 12, 2020
It's important to understand contracts and be in compliance with federal, state, and local laws. Event planners should also know how to guard against legal matters related to fundraising, liability, finances and other potential risks

MAXIMIZING YOUR RETURN FROM TRADESHOWS, EXPOS AND FAIRS Dates TBD 
Being a part of a trade show can be a wise investment for any company. Preparation is important because it can ‘make or break’ how well you succeed during the show.

ENGAGE, STRATEGIZE, CULTIVATE - THE ART OF SECURING EVENT SPONSORSHIPS  Dates TBD
This workshop will provide tools and resources to help you shape your message to engage corporate partners in your mission, discover ways to engage THEIR employees, and create marketing strategies to reach them. 

CRISIS COMMUNICATION Date TBD
Crises are a fact of life. Regardless of the type of organization, we all are at risk. The question likely is not IF but WHEN will a crisis occur. Unfortunately, many organizations fail to prepare fully or fail to keep their crisis communication strategies up-to-date.

PROJECT MANAGEMENT Date TBD
It can seem overwhelming to manage projects that have multiple goals, tasks and timelines. Successful projects can increase awareness of your organization or business in the community. In this one-day workshop, participants will learn best practices and pro tips used by experts to manage projects.

For more information contact jcthompson@wcu.edu or call 828.227.7397.

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