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Event Planning Certificate Program

Event Planning


It’s critical for planners to know how to effectively organize, budget and market a variety of different events to keep the company in the green, out of trouble, and on the minds of donors, business partners, and customers. Earning a certificate in Event Planning will expose you to the many different facets of being an event planner from managing people and projects to increasing exposure and dollars for your organization. Participants can earn a certificate by attending six of the designated event planning workshops (EP), which are offered each semester. Participants do not enroll in the certificate program, but rather complete the workshops at their own pace. Workshops are offered each semester (spring and fall) from 9 a.m. until 4 p.m. online via Zoom.

Instructors will distribute a case study at the end of each EP workshop, and participants submit the case studies to the program coordinator when all 6 workshops are completed to complete the final requirement for the certificate. The workshop instructors include professionals from the Western North Carolina business and hospitality industry and faculty from Western Carolina University.

Complete 6 of the below EP workshops and earn a certificate.

Fee: $119 per workshop or register for 6 workshops for $640 (a 10% discount!) Workshops continuing education credits.

Event Planning Workshops

Register below for one of the upcoming workshops. Learn more about workshop instructors.

EVENT PLANNING 101 VIA ED2GO Online, Asynchronous
Are you planning a special event and could use some helpful advice? Considering event planning as a future career? Curious about what other event planners are doing? Need new ideas and resources? This event planning course has all that and more!

MANAGING DISRUPTIONThursday, February 11, 2021 / offered online via Zoom
The past year has been a challenging time for everyone. The degree to which you are able to pivot to manage the disruption caused by the pandemic is key to success, both now and for the future of your business.

CURRENT & TESTED SOCIAL MEDIA STRATEGIES FOR DIGITAL MARKETING  Friday, March 19, 2021 / offered online via Zoom
Social media is more than simply posting updates to Facebook, Twitter or Instagram. In event marketing, social media can increase ticket sales, attendee participation, media attention, and word of mouth sharing when goals are clearly defined and a tactical strategy is in place.

Online Basics of Project Management Wednesday, April 14, 2021 / offered online via Zoom
Project management can sometimes seem overwhelming. Successful projects can increase income as well as awareness of your organization or business in the community.

MAKING EVERY PENNY COUNT: EVENT BUDGETING 101 Friday, April 30, 2021 /offered online via Zoom
Whether planning a special celebratory event on a large budget or a non-profit fundraising event or conference on a tight budget, it’s critical to understand how to negotiate with vendors and track every penny related to the costs. If it’s a revenue-generating event, it’s even more important to control costs while not sacrificing the quality of the event to ensure there is a high-level of participant and that the financial goals are met. Attend this one day workshop to learn more about how to budget for a variety of events, or combine this with other event planning workshops to earn a certificate.

CONTRACT NEGOTIATIONS, LIABILITY AND RISK FACTORS  Tuesday, May 11, 2021 /offered online via Zoom
It's important to understand contracts and be in compliance with federal, state, and local laws. Event planners should also know how to guard against legal matters related to fundraising, liability, finances and other potential risks

For more information contact or call 828.227.7397.

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