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Event Planning Certificate Program

Event Planning

 

It’s critical for planners to know how to effectively organize, budget and market a variety of different events to keep the company in the green, out of trouble, and on the minds of donors, business partners, and customers. Earning a certificate in Event Planning will expose you to the many different facets of being an event planner from managing people and projects to increasing exposure and dollars for your organization. Participants can earn a certificate by attending six of the designated event planning workshops (EP), which are offered each semester. Participants do not enroll in the certificate program, but rather complete the workshops at their own pace. Workshops are offered each semester (spring and fall) on either Thursday or Friday from 9 a.m. until 4 p.m. at WCU at Biltmore Park, Asheville, NC.

Instructors will distribute a case study at the end of each EP workshop, and participants submit the case studies to the program coordinator when all 6 workshops are completed to complete the final requirement for the certificate. The workshop instructors include professionals from the Western North Carolina business and hospitality industry and faculty from Western Carolina University.

Complete 6 of the below EP workshops and earn a certificate.

Fee: $119 per workshop or register for 6 workshops for $640 (a 10% discount!) Workshops include lunch and continuing education credits.

Event Planning Workshops

Register below for one of the upcoming workshops. Learn more about workshop instructors.

EVENT PLANNING 101 VIA ED2GO
Are you planning a special event and could use some helpful advice? Considering event planning as a future career? Curious about what other event planners are doing? Need new ideas and resources? This event planning course has all that and more!

MAKING EVERY PENNY COUNT: EVENT BUDGETING 101 Thursday, December 3, 2020 /offered online via Zoom
Whether planning a special celebratory event on a large budget or a non-profit fundraising event or conference on a tight budget, it’s critical to understand how to negotiate with vendors and track every penny related to the costs. If it’s a revenue-generating event, it’s even more important to control costs while not sacrificing the quality of the event to ensure there is a high-level of participant and that the financial goals are met. Attend this one day workshop to learn more about how to budget for a variety of events, or combine this with other event planning workshops to earn a certificate.

MANAGING DISRUPTIONThursday, February 11, 2021 / offered online via Zoom
The past year has been a challenging time for everyone. The degree to which you are able to pivot to manage the disruption caused by the pandemic is key to success, both now and for the future of your business.

CURRENT & TESTED SOCIAL MEDIA STRATEGIES FOR DIGITAL MARKETING  2021 Dates TBD / offered online via Zoom
Social media is more than simply posting updates to Facebook, Twitter or Instagram. In event marketing, social media can increase ticket sales, attendee participation, media attention, and word of mouth sharing when goals are clearly defined and a tactical strategy is in place.

CONTRACT NEGOTIATIONS, LIABILITY AND RISK FACTORS  2021 Dates TBD /offered online via Zoom
It's important to understand contracts and be in compliance with federal, state, and local laws. Event planners should also know how to guard against legal matters related to fundraising, liability, finances and other potential risks

Online Basics of Project Management 2021 Dates TBD / offered online via Zoom
Project management can sometimes seem overwhelming. Successful projects can increase income as well as awareness of your organization or business in the community.

Creating a Customized Timeline for Your Events 2021 Dates TBD / offered online via Zoom
It can be a challenge to pull together all the components of an event, and it’s critical to be super organized. It’s important to have systems for managing every aspect of the event planning process. In this one-day workshop, you’ll learn how to create a "Custom Timeline" for your event/project.

Budgets to the Bouquet Toss: How Wedding Planners Make it All Happen 2021 Dates TBD / offered online via Zoom
Most people will plan at least one wedding in their lifetime and the majority of those people will turn to a friend, family member, or professional coordinator for help. This is true of weddings of all budgets - it is simply too much for most people to take on alone.

CRISIS COMMUNICATIONS MASTER CLASS 2021 Dates TBD / offered online via Zoom
Crises are a fact of life. Regardless of the type of organization, we all are at risk. The question likely is not IF but WHEN will a crisis occur. Unfortunately, many organizations fail to prepare fully or fail to keep their crisis communication strategies up-to-date.


MAXIMIZING YOUR RETURN FROM TRADESHOWS, EXPOS AND FAIRS 2021 Dates TBD / offered online via Zoom
Being a part of a trade show can be a wise investment for any company. Preparation is important because it can ‘make or break’ how well you succeed during the show.

ENGAGE, STRATEGIZE, CULTIVATE - THE ART OF SECURING EVENT SPONSORSHIPS  2021 Dates TBD / offered online via Zoom
This workshop will provide tools and resources to help you shape your message to engage corporate partners in your mission, discover ways to engage THEIR employees, and create marketing strategies to reach them.

EVENT PLANNING 101 Planning, Organizing and Implementation 2021 Dates TBD / offered online via Zoom
Creating an event takes effective planning and a keen understanding of the event management process. When planning an event, there are a multitude of tasks to consider and many relationships to manage along the way. A professional, educational, community or fundraising event is a planned occasion meant to achieve several outcomes, but there is always one main goal to stay focused on through the entire event.

For more information contact jcthompson@wcu.edu or call 828.227.7397.

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