Professional Growth and Enrichment

LEAD:Tourism - Annual Conference

LEAD: Tourism

Tuesday, February 28, 2017

9:15 AM – 4:00 PM at Harrah's Cherokee Casino Resort
Conference Focus: Growing Partnerships with Outdoor Tourism and Local Communities  
Registration: $139

Pre-Conference Workshop on Monday, February 27
Fundamentals of Operating a Tourism Development Authority (TDA)
1:00 PM - 5:30 PM at Harrah's Cherokee Casino Resort
Registration: $29 (with conference registration)

Registration for this event is now closed

Conference Speakers and Sessions on:

  • Trends in Outdoor Tourism for the Next 10 Years
  • Generational Marketing of Outdoor Tourism
  • Branding Your Community as an Outdoor Tourism Destination
  • Success Factors of Regional Tourism Partnerships
  • Discovering the Role of Outdoor Tourism in Economic Development

Pre-conference session topics will include:

  • Developing Your Destination's Marketing Plan
  • Identifying Your Primary Target Markets & Visitor Profile
  • TDA Annual Plan of Work & Budget Basics
  • Basic TDA Compliance Requirements
  • TDA Board Leadership
  • Basics of Hosting Media Fam Trips
  • Basics of Regional Tourism Partnerships
  • Basics of Understanding Tourism Economic Impacts
  • Basic Destination Marketing & Public Relations

Hotel Reservations

A special discount rated of $89.00 per night has been set up for those who would like to stay on property. Use group code S02LEAD when making your reservations online


Vendor spaces for this conference are now sold-out.
To inquire further, please email

Conference Sponsors:

2017 Tourism Sponsors

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