WCU's Advancement services professionals gather, organize, manage and disseminate
information to guide the sound and effective advancement and overall business decisions
of hte Division of Advancement and the WCU Foundation. Our staff establish principles,
adhere to guidelines and apply technical solutions to minimize risk, and maximize
philanthropic investment in WCU.
Description of Advancement Services Functions
Functions managed by the office of advancement services include:
- Database management and reporting
- Gift and biographical records management
- Donor relations – donor recognition and stewardship
- Prospect development – prospect research and prospect management
- Staff training
- Division budget management and accounting
- Asset Control
Key Duties of Advancement Services Professionals
As part of their responsibilities, WCU's advancement services professionals are routinely
called upon to:
- Facilitate fundraising, gift processing, constituent tracking, relationship management,
fund management, and stewardship.
- Provide the essential infrastructure of the Advancement enterprise.
- Position their front-line colleagues (fundraisers, alumni officers, etc.) for success
in relationships with donors, potential donors, volunteers and other supporters.
- Minimize risks that Management incurs by accurately recording and reporting fundraising
information and by securely managing sensitive data.
- Understand, explain and apply all regulations and guidelines governing fundraising,
gift processing and gift accounting (IRS, CASE, FASB/GASB, etc.)
- Stay current with trends in Philanthropy and with the technical developments that
apply to the profession; communicate and lead their organizations in applying these
Special thanks to the Association of Advanement Services Professionals (AASP) for
their support of the profession and providing such a wonderful definition of advancement