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Advancement Services

WCU's Advancement services professionals gather, organize, manage and disseminate information to guide the sound and effective advancement and overall business decisions of hte Division of Advancement and the WCU Foundation. Our staff establish principles, adhere to guidelines and apply technical solutions to minimize risk, and maximize philanthropic investment in WCU.

Description of Advancement Services Functions

Functions managed by the office of advancement services include:

  • Database management and reporting
  • Gift and biographical records management
  • Donor relations – donor recognition and stewardship
  • Prospect development – prospect research and prospect management
  • Staff training
  • Division budget management and accounting
  • Asset Control

Key Duties of Advancement Services Professionals

As part of their responsibilities, WCU's advancement services professionals are routinely called upon to:

  • Facilitate fundraising, gift processing, constituent tracking, relationship management, fund management, and stewardship. 
  • Provide the essential infrastructure of the Advancement enterprise.
  • Position their front-line colleagues (fundraisers, alumni officers, etc.) for success in relationships with donors, potential donors, volunteers and other supporters.
  • Minimize risks that Management incurs by accurately recording and reporting fundraising information and by securely managing sensitive data.
  • Understand, explain and apply all regulations and guidelines governing fundraising, gift processing and gift accounting (IRS, CASE, FASB/GASB, etc.)
  • Stay current with trends in Philanthropy and with the technical developments that apply to the profession; communicate and lead their organizations in applying these developments.

Special thanks to the Association of Advanement Services Professionals (AASP) for their support of the profession and providing such a wonderful definition of advancement services.


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