WCU Colors

A university's colors are deeply important to its students, alumni and stakeholders. When Catamounts want to show their school pride, they wear purple proudly, adorned where appropriate by beautiful gold. Occasionally, we need a little bit of color diversity in our printed collateral, but we should always keep our primary colors, well, primary.

Primary Color Palette

Western Carolina's primary colors consist of a specific purple and a specific gold. If you are working on a printed piece that will be printed on a press (versus a digital printer), you also have the option of using a metallic version of our gold. Purple should play a dominant role in most marketing pieces, with gold serving as the accessory of choice. Find the appropriate color mixes for CMYK and RGB below as well as our HEX codes for digital use and our pantone colors for branded merchandise and one-color printing.

WCU Purple

PMS 267 C
CMYK 76 97 0 0
RGB 98 51 147
HEX #592C88
Catamount Gold

PMS 467 C or 872 metallic
CMYK 25 31 61 1
RGB 193 168 117
HEX #C1A875

Accent Palette

The default secondary colors, when needed, include white and a range of grays. Note that we rarely use a pure black in design because dark grays are more complementary with our favorite color, WCU Purple. 


RGB 255 255 255
Light Gray

RGB 242 242 242

RGB 99 99 99
HEX #636363

RGB 52 52 52
HEX #343434
Not Quite Black

RGB 38 38 38
HEX #262626

Supporting Colors

On occasion, to set apart various themes in a larger published piece or when design necessitates color variety, we use colors that support our primary WCU Purple and Catamount Gold. Our supporting colors are outlined below. Supporting colors should be limited to interior pages in a publication. Always open with WCU Purple. When using supporting colors in a publication, always use two or more. Varying supporting colors ensures that Catamount Gold and WCU Purple remain prominent.

Balsam Blue

PMS 313 C
CMYK 100 0 11 2
RGB 0 146 188
HEX #0092BC
Tuckasegee Teal

PMS 326 C
CMYK 81 0 39 0
RGB 0 178 169
HEX #00B2A9
Ridge Green

PMS 364 C
CMYK 71 4 100 45
RGB 74 119 41
HEX #4A7729
Lily Lime

PMS 380 C
CMYK 18 0 82 0
RGB 219 228 66
Madison Red

PMS 180 C
CMYK 3 91 86 12
RGB 190 58 52


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