WCU Colors

A university's colors are deeply important to its students, alumni and stakeholders. When Catamounts want to show their school pride, they wear purple proudly, adorned where appropriate by beautiful gold. Occasionally, we need a little bit of color diversity in our printed collateral, but we should always keep our primary colors, well, primary.

Primary Color Palette

Western Carolina's primary colors consist of a specific purple and a specific gold. If you are working on a printed piece that will be printed on a press (versus a digital printer), you also have the option of using a metallic version of our gold. Purple should play a dominant role in most marketing pieces, with gold serving as the accessory of choice. Find the appropriate color mixes for CMYK and RGB below as well as our HEX codes for digital use and our pantone colors for branded merchandise and one-color printing.

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Accent Palette

Although our core color palette should lead in most materials, certain instances require variety and flexibility. For those circumstances, we have an accent palette. In general, use this palette to build depth and variety into our compositions. Under no circumstances should any of these colors become the predominant color for a school, center, institute or department.

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