Media Planning and Research

Media Planning

University Marketing oversees institutional paid media and provides support to units across campus looking to advertise their program to external audiences. This includes advising on appropriate media budgets and strategies to reach individual department goals, planning and placing all paid media, and tracking and reporting results. University units looking for support on media planning should contact Marketing and Communications Coordinator, Camryn Eaton.

Please note that fulfillment of paid media may require the creation of messaging, ad design, and web development to support execution of the campaign, so please allow as much advance notice as possible. Planning for advertising around an event should ideally begin at least 90 days prior to the event. 

Audience Research

Understanding your target audience, their habits and media consumption, and their motivations can improve the successfulness of your marketing plan. We can work with your unit to conduct focus groups, prospect research and market feasibility studies to support particular initiatives upon request.