University Marketing provides support for administrators across campus charged with editing content on any section of the wcu.edu website.
This includes managing the wcu.edu content management system and site search platform, campus map, consulting on information architecture and user experience, developing custom web solutions as needed, approving all submitted changes to content on the site, and providing training and daily technical support to admins.
We also oversee content for the university homepage and gateway pages and build custom sites to support new initiatives and marketing campaigns.
Does your unit need support on writing copy for your website and managing updates from content owners across your unit? We can assign you a writer and editor to manage your site for a monthly fee based on your expected volume of edits. We can also assist with short-term web writing and editing projects.
For more information on fee-based web content support, contact Chief Marketing Officer Robin Oliver.
Any campus employee assigned by their unit or department to update and manage web pages can be given access to those pages by attending a basic training session for our website content management system. Trainings are scheduled at least once a month and include basic training on all interior page features as well as tips for creating the best possible content for your site. CMS Manager Patrick Hinkle schedules and oversees our training program.
Upcoming training events include:
|Thursday||January 17||Beginner||9:30-11am||Belk 406|
|Friday||January 25||Advanced||10-11:30am||Belk 406|
|Friday||February 15||Beginner||10-11:30am||Belk 406|
|Thursday||February 28||Advanced (drop-in)||9:30-11am||Belk 406|
|Thursday||March 7||Beginner||9:30-11am||Belk 406|
|Wednesday||March 27||Advanced||1-2:30pm||Belk 406|
Training can also be provided on a one-on-one basis. To schedule a time, contact Patrick Hinkle at firstname.lastname@example.org.
University Marketing partners with the IT Systems and Applications team to support a wide variety of online needs. Marketing's role is management of the external website (wcu.edu), our content management system, and our search functionality. IT supports our Intranet (myWCU), Banner functionality, and embedded applications such as our 25Live calendar tool. The information below is to help you find the help you need.
WCU's scheduling and calendar tool, 25Live, can be used to create a custom calendar specific to your unit or department. These calendars are set up and supported by personnel in WCU's IT division. To request a calendar, submit a request at help.wcu.edu or email email@example.com.
Once your calendar has been created, it can be embedded on your unit or department website by sending our external web team a request using the same links as above. Your calendar can be included as a sidebar element on multiple pages upon request.
Web administrators have access to create new web pages or folders within their existing sections. If you are unsure of where a new page should go within the site, have questions about the appropriate page template, or need help setting up a new folder, please send a request to firstname.lastname@example.org, which will be routed to a member of the web team.
If you are launching a new program or initiative that needs an entirely new section on wcu.edu, please contact Web Content Manager Amelia Bryan at email@example.com for support and guidance.
Marketing also does custom website design to support special initiatives including marketing or fundraising campaigns and special events. If your event or initiative will repeat annually, we prefer your site be hosted on the campus CMS platform. For short-term campaigns that require unique web functionality, custom sites can be designed and built. To submit a request, email firstname.lastname@example.org and your request will be routed to the web team.
We often get requests for the ability to operate a blog within a specific unit or department sites. In the fall of 2018, University Marketing will launch blog capabilities within the content management system. Access to this new functionality requires the unit to define a content strategy and assign staff responsible for managing the strategy. For more information on the process please contact Web Content Manager Amelia Bryan at email@example.com.
Note that University Communications and Public Relations creates and publishes news on various departments at news.wcu.edu. A feed of your department news as published on the university news site can be tagged and embedded as a feed in your university web pages. To set up a feed, submit a request to firstname.lastname@example.org and your request will be routed to the web team.
With the launch of our interactive online map, we have the capability to create dynamic maps for a variety of events across campus. For more information or to request changes to our campus map please contact Web Content Manager Amelia Bryan at email@example.com.
If you are a Campus Bird Editor, you may submit your changes here.
If you need new photos for your site, please contact University Photography through their online form. Photography maintains a repository of photos of most programs and units and can shoot new or additional photography upon request. Please plan ahead and expect a realistic turnaround of approximately 30 days to allow for scheduling, shooting, and editing.
If you have photos and need to have them sized appropriately for your website, please submit them to our lead web designer, Haley Hopper at firstname.lastname@example.org. You can also size your photos within the CMS. See training opportunities above.
If you would like to have video produced for your website, please email Chief Photographer Mark Haskett and Chief Marketing Officer Robin Oliver with your request. While we have great in-house video resources, there is a great deal of demand on video to meet university needs. Photography and Marketing work with university leadership to identify priorities each semester for our video department and take on additional projects as time is available.
If you have a budget to support the project, University Marketing can also assist in identifying freelance video talent and managing the project.