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WCU Social Media

University Social Channels

University Marketing manages the university-wide social channels and collaborates with content owners in Alumni Engagement, Athletics, Admissions and Student Affairs on channels specifically serving those areas. Connect with us:

Facebook: /WesternCarolinaUniversity

Twitter: @WCU

Instagram: @Western_Carolina

YouTube: /WesternCarolinaU

In addition to managing the university channels, our office provides support to administrators in units across the institution assigned with managing unit-specific social outreach. For support, contact Donna Gallo, Social Media Manager at

Launching a new social channel

Units who are considering starting a new WCU-branded social media channel should begin by contacting Social Media Manager Donna Gallo. She will work with you to understand the resources, time commitment, and scheduling processes and planning that should be in place prior to implementing a social media platform on behalf of WCU. Donna will help you to assess which types of social media tools will work best to meet your goals and assist you through the process of establishing an officially recognized social media site. University Marketing's Social Media Manager should be granted full access and credentials for any social media site posting on behalf of WCU; accounts will only be accessed in the case of a communications emergency. Social media accounts that are not logged with University Marketing should not be linked through the university website or promoted by departments.

Guidelines for Launching a Channel

Guidelines for Social Media Contributers

Email Marketing Support

Our Social Media Manager also oversees the university's email marketing platform. If you are looking to create professional, trackable emails to promote your events or communicate with stakeholders, we can help. Please fill out the request form below, and someone will contact you within the week:

Email Marketing Request

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