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The office of University Marketing at WCU oversees all marketing and advertising strategy for the institution, develops and maintains the Western Carolina brand and messaging, manages WCU's university social media strategy, supports and maintains the website, and provides support to units across campus as they work to meet unit-specific marketing goals. University Marketing's primary mission is bolster institutional awareness and reputation in order to support student recruitment and stakeholder engagement.

We support units through design and creative services, website support, social media strategy, trademarks and licensing approval, and media planning and buying.

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See our brand guidelines or download assets

University Marketing Staff

Robin Oliver


Robin Oliver, Chief Marketing Officer

Robin oversees messaging and strategy for marketing campaigns at the institutional level and manages the university brand.

Adrienne Applegate


Adrienne Applegate, Marketing Services Manager

Adrienne manages requests from campus units and works with clients to ensure they have the support they need from experts within University Marketing.

Donna Gallo


Donna Gallo, Director of Digital Content

Donna manages WCU's university-level social media accounts and advises on social media best practices. She also manages the university's email marketing platform.

Ashley Beavers


Ashley Beavers, Media Planning and Research Specialist

Ashley oversees the university's advertising plan and assists units with the development of media plans to support unit-specific goals.

John Balentine


John Balentine, Senior Art Director

John serves as lead designer for undergraduate and graduate student recruitment materials as well as print and digital advertising campaigns.

Will Huddleston


Will Huddleston, Art Director

Will serves as lead designer for the Western Carolina University magazine and for materials to support university development and special events.

Amelia Bryan


Amelia Bryan, Web Content Manager

Amelia oversees content, optimization and analytics on She advises on content guidelines, user experience and information architecture.

Patrick Hinkle


Patrick Hinkle, CMS Manager

Patrick manages the content management system and provides support and training to web administrators across campus.

Haley Hopper


Haley Hopper, Digital Designer

Haley oversees the design of and supports the design and development of websites and digital tools to support marketing initiatives.

Office of Web Services