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Communications and Marketing

The Office of University Communications and Marketing (UCM) serves as an in-house advertising and PR agency for university stakeholders. We take an integrated approach to share the stories of the university, its people, its programs, and its impact on the Western North Carolina region – and beyond.

Graphic Design and Branding


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We support campus stakeholders with graphic design, branding and marketing projects that are within scope of university goals and initiatives. We also provide auxilary services for projects that are outside of our scope.

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News and Public Relations


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We are your official liaison with all news media, issue news releases and answers media inquiries. We assist in the development of strategic communications for university leaders. We also produce the university magazine.

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Paid Media


UCM oversees institutional paid media and provides guidance to units across campus looking to advertise their program to external audiences. This includes advising on budgeting, strategy, planning and placement as well reporting.

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Photography and Video


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Our video and photo team produce content that advances the WCU brand, supports the university's strategic plan and enhances the recruitment and retention of students. We work closely with colleges, departments and other offices to provide images and video to assist in promoting each unit.

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Social Media


We manage the enterprise-level social channels and collaborates with stakeholders across campus. In addition to managing the university channels, our office provides support to administrators assigned with managing unit-specific social outreach.

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Special Events


Our team is responsible for the strategic direction, planning and implementation of both small and large-scale, top-level, university-wide events on behalf of the Chancellor and the Chief of Staff, both on campus and off.

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Storytelling and Content


Using the full range of print, electronic and emerging media, we collaborate with stakeholders across campus to deliver creative and compelling, naratives and communications to share our university's story across all platforms.

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Trademarks and Licensing


The Western Carolina University name along with our university and athletic logos are trademarked by WCU. With that, use of the name or marks on any merchandise for sale or distribution by university units or outside entities requires approval.

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Web Management


Our web team provides training and support for administrators across campus charged with editing content on any section of the wcu.edu website. We also manage affiliate sites, online campus map and additional custom web solutions.

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Office of Web Services