University Communications and Marketing is responsible for branding and licensing;
external, internal, and executive communications; media relations; photography and
videography; institutional content and design; the web; marketing and advertising;
and social and emerging media. The team is dedicated to advancing the mission of WCU
through strategic, integrated communication and outreach and works in an integrated
approach to share the stories of the university, its people and programs, and its
impact on the Western North Carolina region – and beyond.