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Strategic Direction #7 - Vision Advancement

We will create and promote a shared understanding of WCU's future around our areas of distinction, student support, and faculty and staff initiatives.

Promote the institutional vision of quality and excellence in academic and administrative programs and activities.

Initiative 7.1.1: Regularly review and enhance messages for new faculty, staff, and students to ensure early introduction to and understanding of, the University's strategic vision, history, and culture.

Initiative 7.1.2: Ensure consistency among vision messages from all internal sources to include reinforcement of WCU's role as a regional institution through its involvement in the NC Promise tuition plan and emphasis of UNC approved institutional areas of distinction.

Facilitate a shared understanding of the institution's strategic vision among the University's external communities.

Initiative 7.2.1: Increase the number of WCU alumni and friends participating in regional and statewide engagement opportunities, and University activities through their service on volunteer boards and interaction with students.

Initiative 7.2.2: Implement a process to review periodically the University brand and tailor the marketing message accordingly.

Maximize and target a balanced and diverse mix of financial resources that will enable achievement of the University's strategic vision.

Initiative 7.3.1: Explore innovative possibilities for revenue generation such as summer revenue opportunities, the initiation of certificate/executive programs, and cooperative education opportunities to reduce dependency on state funding and tuition and fee increases.

Initiative 7.3.2: Implement a comprehensive plan to increase significantly advocacy efforts among elected officials on behalf of University and system priorities, such as the NC Promise tuition plan, and adjustments to the enrollment funding model, and adjust this plan as necessary because of shifts in the external or political landscapes.

Initiative 7.3.3: Engage in a comprehensive campaign focused on endowed scholarships, increasing the baseline of philanthropic support.

Initiative 7.3.4: Increase the number and value of sponsored research proposals while increasing research support and productivity.

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