Strategic Planning at Western Carolina University
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Minutes

September 16, 2005
3:00-4:30 p.m.
Catamount Room, University Center
 

Present: Elizabeth Vihnanek, Bill Haggard, Elizabeth Frazier, Scott Higgins, Brett Woods, Robert Berry, Austin Spencer, Charles Wallis, Carol Burton, Newt Smith, AJ Grube

The following feedback was discussed:

  • Mission Statement Paragraph #3- omit “Western” to represent that WCU is a resource for the whole state (people)
  • Develop programs built on shared expertise of the campus of the campus of UNC system
  • Strategic direction #4 (1st Bullet): Strategic directions & goals: Expand the role of sponsored research and focused research initiatives.
  • Strategic direction #8 Develop funding mechanisms for sponsored research and other focused research initiatives.
  • Strategic direction #3 (1st bullet) involve University Community. Clarify meaning.
  • Strategic direction #3 maintain emphasis on scholarships
  • Core Values: (1st bullet) Integrity should be separate bullet
    - #4 bullet - move intellectual competence to bullet #1.
    - #4 bullet – professional & technical skills move to bullet #2.
  • International engagement should be emphasized
    - (global engagement) – accreditation issues (COB)
  • Strategic direction #6 (bullet #2) omit “Western” to include international students.
  • Strategic direction #4 (bullet #3) change “continue” to “enhance”.

  • Should there be a distinction between graduate & undergraduate programs?
  • Graduate School should have its own distinction.
  • Strategic direction #4 (2nd bullet) Enhance, initiate, and develop academic programs.
  • Tie to budget/establishment of SP/ Res. Comm. should be explained to campus – it's a good thing.
  • Strategic direction #1 (2nd bullet) change "unique” to “focused”.
  • How will we know we are living/ breathing our mission?
    - Assessment
    - See 2 bullets above
  • Emphasize assessment & evaluation more.
  • More emphasis on academic excellence & rigor.
  • University's image should be enhanced – related to enrollment growth/retention.
  • WCU 's image is different to WCU 's varying populations (alumni, new students, etc.) – cognitive dissonance exists.
  • Student success should be emphasized when shaping WCU 's image.
    - Attract average students & exceptional students.
    - Work University experience
    - Positive cultural environment for students
    - Current trends should be addressed.
    - Avoid being on list of “Top 10 Party Schools”.
    - Are people attending forums on same page as admin/ leadership regarding this issue?
  • Retention of average students
    - Advocacy of student success
  • Develop clips for TV (series of clips)
    - Where are we now (use to enhance image)
    - Future projections
    - What students can expect at WCU
  • Technology theme should be emphasized, but carefully. “Use” of technology could be stressed. Unique aspects should be carefully addressed because WCU is not as “cutting edge” as it used to be. Technology should continue to receive ample funding.
 
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