CULLOWHEE – Leila Tvedt, executive director of the N.C. Agency for Public Telecommunications for the past nine years, has been appointed to the new position of associate vice chancellor for public relations at Western Carolina University.

“Leila Tvedt comes to Western highly recommended,” Clifton Metcalf, vice chancellor for advancement and external affairs, said in announcing the appointment. “She brings to the Office of Public Relations and the Division of Advancement and External Affairs a skill set – born of extended service in public and private sector positions at state and regional levels – that will serve Western well.”

Metcalf also announced the appointment of Zeta Smith, longtime publishing and advertising executive, to the position of assistant to the vice chancellor/special events coordinator. Smith, owner of ZGroup Inc., a Mars Hill-based public relations consulting company, will be responsible for planning and implementing special events that contribute to the success of university fund-raising, public relations and marketing efforts.

“Zeta is a skilled corporate advertising executive who managed four nationally circulated magazines devoted to the racing industry,” Metcalf said. “She is extremely well-qualified to plan and implement special events, and she has the organization and communication skills necessary to coordinate personnel from across the campus who work together to implement successful university-level social, promotional and celebratory functions.”

The appointments of Tvedt and Smith have been approved by Western’s board of trustees.

Tvedt will direct the operations of Western’s Office of Public Relations, with responsibilities in the areas of news services for print and broadcast media, electronic communications and Web services, publications and design services, and promotions and marketing.

The N.C. Agency for Public Telecommunications, where Tvedt had served as executive director since August 1993, is a division of the N.C. Department of Administration. It provides video production and teleconferencing services for agencies of state government and produces primetime call-in programs on OPEN/net for statewide cable audiences. Under her leadership, the agency initiated a Web site for marketing and public outreach, launched innovative OPEN/net call-in programs in Spanish, and won the Governor’s Award for Excellence in 2000.

Tvedt was previously a media relations specialist for MCNC, a nonprofit corporation in the Research Triangle Park supporting education and economic development in microelectronics, network communications and supercomputing; N.C. bureau manager for a national commercial wire service; and anchor/producer/reporter for WLOS-TV in Asheville and WRAL-TV in Raleigh.

She holds a bachelor’s degree in political science and a master’s degree in political science and education, both from Stetson University. She is married to L.D. Hyde, a 1963 graduate of Western.

Smith, former advertising director for The Mountaineer newspaper of Waynesville, has been a publishing and marketing executive for RaceWay Marketing, Championship Publishing and Griggs Publishing companies, Concord-based firms that produce publications covering the world of NASCAR racing. She holds a bachelor of fine arts degree from Virginian Commonwealth University.

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Last modified: Thursday, March 27, 2003
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