CULLOWHEE – Western Carolina University will globally expand its gerontology program this year with course offerings in Asheville, Henderson County and as far away as the Netherlands.

“Marketing to Mature Consumers” (MKT 693) will be offered Monday, May 9, through Tuesday, May 24. The graduate-level course will focus on the mature consumer and the impact of the aging demographic.

The course will meet Monday through Friday from 6 to 9:10 p.m. in Karpen Hall on the campus of the University of North Carolina at Asheville.

“The aging of the American population will lead to some of the most dramatic changes in our history,” said course instructor Steve Henson, Western assistant professor of marketing and business law.  

Students will study the implications of the aging phenomenon on fields of business, healthcare and gerontology.

“Aging and Health Care in the Netherlands ” (GERN 495/695) will be held Friday, July 15, through Saturday, July 23. The course offers undergraduate and graduate students the opportunity to study aging from an international perspective. 

Students will visit the Netherlands to learn various components of aging and health care through assigned readings, self-directed study and online activities.

Course enrollment is limited to 10 students. Instructors are Ann Johnson, associate dean of Western's College of Applied Sciences, and Judy Mallory, assistant professor of nursing at Western.

“Healthy and Integrative Aging” (GERN 510), offered in the fall, will provide a broad overview of trends and issues in the field of gerontology, with emphasis on healthful living. The course will be offered in Henderson County, with supplemental online study.

Instructor for the course is Davia Krings, head of Western's gerontology certification programs.

“In addition to gaining information on developmental issues of aging, students will explore the impact of nutrition, leisure, exercise, social engagement and other lifestyle behaviors on quality of life, longevity and fitness,” Krings said. “Students will be asked to apply the information to their own lives, as well as those they serve.”

Western offers a certification program in gerontology at both the undergraduate and graduate levels, as well as a gerontology option within the master of health sciences degree program. Traditional class meetings are held two to four times per semester with follow-up course work online.

For more information or an application, contact Marcia Caserio, Western's regional director of education outreach, at (828) 693-8375 or via e-mail at mcaserio@wcu.edu.

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Last modified: Wednesday, April 20, 2005
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