WESTERN'S COOPER, KNOTTS
CONTRIBUTE ESSAY TO NEW BOOK
Just in time for the fall elections, a new book focusing on political advertising and popular culture includes a chapter on gubernatorial races written by two Western faculty members.
Christopher A. Cooper and Gibbs Knotts included some discussion of North Carolina gubernatorial races in the essay they contributed to “Lights, Camera, Campaign! Media, Politics, and Political Advertising.”
Cooper and Knotts are assistant professors in Western's department of political science and public affairs. Cooper also serves as a social science analyst with the university's Center for Regional Development, while Knotts directs Western's master's degree program in public affairs.
Edited by David A. Schultz of Hamline University , the book is due out in September from Peter Lang Publishing Inc. It explores the convergence of political advertising with pop culture, describing new and emerging advertising trends, the effectiveness of negative advertising, and the impact on elections results on voting.