Western Carolina University

WESTERN STUDENTS PUT SKILLS TO WORK                                                                                              

Six Western Carolina University students have become a success in the business world before they even graduate.  Known as Six String Entertainment LLC, the students majoring in entrepreneurship, marketing and public relations are putting their skills to work to present the second annual Roxaway Music Festival.

Through months of research and planning, the students are using the knowledge that they have gained in the classroom to create a thriving business for themselves, while also enhancing their educational experiences. 

Six String Entertainment is one of 11 companies launched by entrepreneurship students while still enrolled in Western's program, said Frank Lockwood, assistant professor of entrepreneurship and educational supervisor for Six String Entertainment.

“The Roxaway Music Festival is an amazing example of Western Carolina University students applying the skills learned in the classroom to a real-world project.  Lessons learned from last year's concert have helped the student-owners of Six String Entertainment present another great concert,” said Lockwood.

Roxaway Music Festival, a two-day music festival, will be held Friday, Sept. 22, and Saturday, Sept. 23, at Lake Toxaway.  The festival will showcase 15 different bands from the surrounding areas, with acts ranging from acoustic bluegrass to DJs to rock ‘n' roll. 

“The entrepreneurship program gave me freedom to explore different opportunities that interested me, and it's great that I can use my entrepreneurial knowledge toward something fun,” said Six String Entertainment president Andrew Hoover, a WCU senior from Chapel Hill.

Meghan Adams, a WCU senior from Raleigh, also is among the young adults who own and operate Six String Entertainment.  “All of the activities that I have been involved in to promote the festival have been an extension of the knowledge that I have gained in the classroom.  It has been a rewarding experience to see the results of applying these skills to an actual event,” said Adams, the company's publicist.

The other student-owner of Six String are the vice president of marketing and advertising, David Moore from High Point; vice president of event logistics, Eric Reid from Raleigh; production assistant, Charles Ward from New Bern; and visual art coordinator, Bradan Dotson from Fuquay-Varina.

“This concert is a showcase for the area's best musicians and a great way for the students involved to gain a better understanding of their respective fields of study, earn class credit and enjoy the overall festival experience,” said Hoover.

With the help of their educational supervisor, the students have successfully lined up sponsors and vendors such as Terrapin Beer Company of Athens, Ga., and Western's Last Minute Productions. The students also have organized an agreement with Western for a $10 shuttle for WCU students to and from the music festival, with an unlimited amount of rides.

With more than 300 people in attendance last fall, “we have learned a lot,” said Lockwood.  “Everything's more organized this year, and we have better advertisement.”

For more information on Western's entrepreneurship program, e-mail Frank Lockwood at lockwood@wcu.edu .

Maintained by the WCU Office of Public Relations
Last modified: Tuesday, September 19, 2006
Copyright 2006 by Western Carolina University