It’s critical for planners to know how to effectively organize, budget and market a variety of different events to keep the company in the green, out of trouble, and on the minds of donors, business partners, and customers.
Earning a certificate in Event Planning will expose you to the many different facets of being an event planner from managing people and projects to increasing exposure and dollars for your organization.
Participants can earn a certificate by attending six of the designated event planning workshops (EP), which are offered each semester. Participants do not enroll in the certificate program, but rather complete the workshops at their own pace. Workshops are offered each semester (spring and fall) on either Thursday or Friday from 9 a.m. until 4 p.m. at WCU at Biltmore Park, Asheville, NC.
Instructors will distribute a case study at the end of each EP workshop, and participants submit the case studies to the program coordinator when all 6 workshops are completed to complete the final requirement for the certificate.
The workshop instructors include professionals from the Western North Carolina business and hospitality industry and faculty from Western Carolina University.
Complete 6 of the below EP workshops and earn a certificate.
Fee: $119 per workshop or register for all 6 workshops for $640 (a 10% discount!) Workshops include lunch and continuing education credits.
Event Planning Workshops (EP)
Event Planning 101, Friday, September 29
Creating an event is no small feat. It takes planning and understanding of the process. When planning an event, there are a multitude of tasks to consider. In this program participants will learn how to effectively plan and produce an event.
Developing and Maintaining Vendor Relationships, Friday, October 20
Learning how to build effective relationships with vendors can help save a company time and money, and will improve the chances that the event will run smoothly. In addition to establishing effective relationships pre and post event, it's important to nurture these relationships as well as understand how to negotiate for the best price or other add-o
Managing Organizational Projects and Events, Friday, October 27
Project and event management can sometimes seem overwhelming. Successful projects and events can increase fundraising and income as well as awareness of your organization or business in the community.
Social Media Strategies for Products, Programs, and Events, Friday, November 3
Social media is more than simply posting updates to Facebook, Twitter or Instagram. In event marketing, social media can increase ticket sales, attendee participation, media attention, and word of mouth sharing when goals are clearly defined and a tactical strategy is in place.
Maximizing Your Return from Tradeshows, Expos and Fairs, Friday, December 1
Being a part of a trade show can be a wise investment for any company. Preparation is important because it can ‘make or break’ how well you succeed during the show.
Contract Negotiations, Liability and Risk Factors, Friday, December 8
It’s important to understand contracts and be in compliance with federal, state, and local laws. Event planners should also know how to guard against legal matters related to fundraising, liability, finances and other potential risks.
For more information contact firstname.lastname@example.org or call 828-227-7397.