Western Carolina University: The Brand

The color purple is powerful, and beautiful. Yet still, standing alone, or even adorned with gold, it doesn’t tell a story. It doesn’t say a lot about our campus, the people in it, or the personality of our university.  Our brand isn’t simply a color or a logo. It’s a story about who we are, and we invite you to join us in telling it.

Brand Personality


student sitting in a hammock

WCU’s rich relationships with our students, faculty, alumni, partners and prospects are deeply important to us. Our brand personality describes who we are and how we relate to others.

Get to know us

Visual Identity


You have a look. So do we. Just like a college student, we have many sides to our personality that we like to show off. Yet still, there are a few pervading elements that let you know its WCU.

Learn our style

Voice and Tone


Each corner of the university has a unique story to tell. By bringing those stories together, all told in a similar voice, we create a powerful narrative for our university that supports our brand.

Tell the WCU story

The Brand Campaign

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