Marketing

The office of University Marketing at WCU oversees all marketing and advertising strategy for the institution, develops and maintains the Western Carolina brand and messaging, manages WCU's university social media strategy, supports and maintains the wcu.edu website, and provides support to units across campus as they work to meet unit-specific marketing goals. University Marketing's primary mission is bolster institutional awareness and reputation in order to support student recruitment and stakeholder engagement.

We support units through design and creative services, website support, social media strategy, trademarks and licensing approval, and media planning and buying.

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See our brand guidelines or download assets


University Marketing Staff

Robin Oliver

 

Robin Oliver, Director of Marketing

Robin oversees messaging and strategy for marketing campaigns at the institutional level and manages the university brand.

Adrienne Applegate

 

Adrienne Applegate, Marketing Services Manager

Adrienne manages requests from campus units and works with clients to ensure they have the support they need from experts within University Marketing.

Donna Presnell

 

Donna Presnell, Social Media Manager

Donna manages WCU's university-level social media accounts and advises on social media best practices. She also manages the university's email marketing platform.

Ashley Beavers

 

Ashley Beavers, Media Planning and Research Specialist

Ashley oversees the university's advertising plan and assists units with the development of media plans to support unit-specific goals.

John Balentine

 

John Balentine, Art Director

John serves as lead designer for undergraduate and graduate student recruitment materials as well as print and digital advertising campaigns.

Will Huddleston

 

Will Huddleston, Art Director

Will serves as lead designer for the Western Carolina University magazine and for materials to support university development and special events.

Amelia Bryan

 

Amelia Bryan, Web Content Manager

Amelia oversees content, optimization and analytics on WCU.edu. She advises on content guidelines, user experience and information architecture.

Patrick Hinkle

 

Patrick Hinkle, CMS Manager

Patrick manages the wcu.edu content management system and provides support and training to web administrators across campus.

Haley Medford

 

Haley Medford, Digital Designer

Haley oversees the design of wcu.edu and supports the design and development of websites and digital tools to support marketing initiatives. 

Marcus Thompson

 

Marcus Thompson, Web Developer

Marcus is the lead developer for wcu.edu. He supports the development of template improvements and new features on the site and advises on user experience.

Office of Web Services