2020 Vision: Focusing Our Future - WCU Strategic Plan

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WCU’S Mission, Core Values & Guiding Principles, and Vision Statement

Our Mission (who we are):

To improve individual lives and enhance economic and community development in our region, state and nation through engaged learning opportunities in our academic programs, educational outreach, research and creative activities, and cultural activities. (NOTE: The WCU mission statement was updated in September 2013, and can be viewed here).

Our Core Values and Guiding Principles (what guides and inspires us):

  • Excellence in Scholarship, Teaching, and Learning
  • Collaboration with and Respect for our Communities
  • Free and Open Interchange of Ideas
  • Responsible Stewardship and Organizational Effectiveness
  • Organizational and Environmental Sustainability
  • Cultural Diversity and Equal Opportunity

Our Vision Statement (who we want to be):

To be a national model for student learning and engagement that embraces its responsibilities as a regionally engaged university.


Strategic Direction #1 – Fulfill the Educational Needs of State and Region
Strategic Direction #2 – Enrich the Total Student Experience
Strategic Direction #3 – Enhance Our External Partnerships
Strategic Direction #4 – Invest in Our People
Strategic Direction #5 – Invest in Our Core Resources
Strategic Direction #6 – Garner Support for Our Vision 

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