Liberal Studies, 42 hours

Foundation of Knowledge for Business, 45 hours

General Electives, 12 hours

The following 21 hours in the major*:

• MKT 303 Marketing Research OR MKT 304 Consumer Behavior, 3 hours
• MKT 405 Business and Organizational Marketing Strategy OR MKT 409 Negotiation/Relationship Marketing, 3 hours
• MKT 302 Integrated Marketing Communications Strategy OR MKT 306 Introduction to Professional Selling, 3 hours
• MKT 475 Marketing Strategy, 3 hours
• Marketing electives (9 hours) selected from other junior-senior level marketing courses

*A student majoring in marketing cannot pass a marketing course with a grade below “C-minus” and still have that course count toward satisfying the marketing major requirement.