The Department's mission is to offer undergraduate and graduate students a quality education in the areas of Marketing and Business Administration and Law. This is accomplished through synergistic teaching, research and service. Faculty development in these areas is strongly encouraged.

The Department supports the roles and missions of the College of Business and Western Carolina University. Thus, a Community of Scholarship is encouraged at both the undergraduate and graduate levels, wherein a forum for examining the principles, needs and issues relative to the business world is provided. The Department provides an educational experience which meets or exceeds AACSB standards.

Computer applications, internationalization of the curriculum, and ethical business standards are encouraged. Further, theory is blended with practical experience through a variety of innovative teaching techniques to ensure that students are exposed to material that is on the'cutting edge' of the business world. Students are encouraged (and supported) to engage in professionally related clubs/associations, cooperative education and internship programs, as well as research with faculty. Also, a dedicated faculty assists students individually and collectively through strong advisement and placement efforts. These combined endeavors help develop analytical thinking and effective communication among students.