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1998 College of Business Alumni Survey

Survey Information:

Surveys Distributed: 199 to undergraduates who completed their degree in 1997
Surveys Returned: 87
Response Rate: 43.7%
Timeframe: Summer, 1998

Background:

Accounting 11.5 International Business 0.0
Business Administration 17.2 Management 12.6
Business Education 0.0 Marketing 26.4
Computer Information Systems 6.9 Office Administration 1.1
Economics 1.1 Other(Double Majors) 14.6
Finance 8.0    

Current Employment:

Employment Status:

Employed full-time 88.5
Employed part-time by choice 1.1
Employed part-time, not by choice 2.3
Graduate Assistantship, etc 2.3
Not employed, not looking 3.4
Not employed, looking 1.1

Length of Time to Find a Job:

Held job before graduation 17.2
Secured job before graduation 17.2
Within 3 months of graduation 36.8
3-6 months after graduation 16.1
7-12 months after graduation 4.6

Relationship to Major Field of Study:

Directly Related 42.5
Somewhat Related 41.4
Not Related 9.2

Contribution of Business Degree to Ability to Perform Job Responsibilities:

Very Significant 26.4
Significant 46.0
Somewhat Significant 12.6
Not Significant 6.9

Annual Salary Range:

< 20,000 6.9
20,000 - 29,999 44.8
30,000 - 39,999 28.7
40,000 - 49,000 5.7
50,000 - 59,999 1.1
60,000 + 2.3

Certifications Since Graduation:  11.5%

Enrollment in Graduate of Other Training Programs:   18.4%

Preparation for Advanced Study: 

Well Prepared 28.6
Adequately Prepared 50.0
Not Adequately Prepared 7.1
Not Sure 14.3

Writing Tasks Routinely Performed at Work:

Email 58.6 Research reports 23.0
Memos 65.5 Product specifications 21.8
Business letters 55.2 Product documentation 26.4
Sales letters 2138 Promotional 12.6
Web pages 5.7 Technical documentation 31.0
Proposals 27.6 None 8.0
Training Guides 20.7 Other 14.9

Quantitative Skills or Tools used at Work:

Algebra 26.4 Queuing, simulation 10.3
Geometry 6.9 Project Management 26.4
Probability, statistics 28.7 Forecasting 27.6
Financial accounting 40.2 TQM. SPC 6.9
Budgeting, cost analysis 44.8 None 11.5
Rates of return 28.7 Other 3.4
Discounted cash flow analysis 17.2    

Computer Software used at Work:

Word Processing 75.9 Statistics 8.0
E-mail 58.6 World Wide Web/Internet 47.1
Database 49.4 Programming 11.5
Spreadsheet 62.1 Computer-based training 25.3
Presentation, multimedia 25.3 None 3.4
Desktop publishing 13.8 Other 5.7

Satisfaction:

  Very Satisfied Moderately Satisfied Moderately Dissatisfied Very Dissatisfied Not Reported
Overall Satisfaction with WCU Major 48.3 41.4 4.6 4.6 1.1
Academic Advisement 37.9 39.1 11.5 9.2 2.3
Faculty-Staff Interactions 50.6 36.8 4.6 4.6 3.4

Preparation in Each of the Following Areas:

  Very Satisfied Moderately Satisfied Moderately Dissatisfied Very Dissatisfied Not Reported
Written Communications 44.8 49.4 1.1 3.4 1.1
Oral Communications 42.5 48.3 6.9 1.1 1.1
Problem Solving 37.9 51.7 8.0 1.1 1.1
Quantitative Skills 32.2 48.3 12.6 3.4 3.4
Independent Learning 52.9 35.6 8.0 1.1 2.3
Working on Teams 58.6 33.3 4.6 2.3 1.1
Understanding of Ethical Issues 46.0 44.8 5.7 2.3 1.1
Global Perspective 27.6 44.8 23.0 3.4 1.1
Strategic Perspective 34.5 49.4 11.5 2.3 2.3
Personal Computer Technology 35.6 43.7 11.5 8.0 1.1

Would Recommend the College of Business at Western Carolina University: 94.3%

Permission to Contact Employer: 63.2%

Responses To Open-Ended Questions:

   Current Job Titles

  • Sales Representative, Service Representative, Pharmaceutical Representative, Furniture Sales Representative
  • Accountant, Staff Accountant, Account Executive
  • Manager, Assistant Manager, Zone Manager
  • Programmer/Analyst, Software Engineer
  • Investment Analyst, Mortgage Loan Analyst, Financial Analyst
  • Management Trainee

    Most Valuable Courses/Experiences

  • Business Communications
  • Personal Selling
  • Computer Courses
  • Business Administration 404
  • Management 395

    Least Valuable Courses/Experiences

  • Quantitative Business Analysis
  • Statistics

    Aspects of the Degree Program that should be changed:

  • More computer skills
  • More computer applications in courses
  • More interaction with actual/real world business situations
  • Mandatory internships
  • More sales classes

    General Comments

  • Courses were of good value and have contributed to preparing for jobs


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