The Broadcast Sales program at Western has been recognized as possibly the first of its kind in the country and is highly regarded by members of the broadcasting industry. Both a major concentration and a minor in broadcast sales are offered.
At their core, every broadcast medium in the United States is first and foremost a business engaged in selling advertising. Those who wish to enter broadcast management are universally required to have a successful background in media sales. Additionally, many other media-related fields strongly value a background in media sales.
Western’s interdisciplinary program draws on four vital subject areas in developing a well educated sales professional: entrepreneurship, communications, marketing, and professional selling. As a part of the degree a student will have the opportunity to earn his or her first level of nationally recognized professional certification.
Broadcasting markets are ranked in size from the largest to the smallest; New York is number one. One of the culminating goals/benchmarks for the broadcasting program in the Department of Communication is to have its graduates enter a top 100 ranked market upon graduation. Click here to find out where some of Western’s Grads are.
Requirements for the B.S. Degree in Communication/Broadcast Sales
Liberal Studies - University Required 42 hours
Communication Core (required 26 hours):
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Writing for Business (3) |
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Introduction to Communication Media (3) |
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Interpersonal Communication (3) |
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Public Communication (3) |
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Introduction to Professional Development (1) |
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Writing for Communication Media (3) |
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Communication Theory (3) |
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Communications Ethics and Responsibilities (3) |
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Internship in Communications (3) |
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Seminar in Professional Development (1) |
Broadcast Sales Concentration (required 27 hours):
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Advertising Writing (3) |
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Introduction to Entrepreneurship (3) |
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Principals of Marketing (3) |
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Introduction to Professional Selling (3) |
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Consultative Selling (3) |
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Negotiations/Relationship Marketing (3) |
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Sales Management and Negotiation (3) |
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Marketing Strategy (3) |
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Broadcast Sales and Promotion (3) |
Broadcast Sales Concentration Electives (select 6 hours):
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Writing for Broadcast (3) |
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Radio Production I (3) |
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Television Production I (3) |
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Radio and Television Programming (3) |
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Selected Topics in Broadcasting (3) |
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Integrated Marketing Communications Strategy (3) |
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Advertising Management (3) |
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Business and Organizational Marketing (3) |
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Or 3 hours of advisor approved courses |
General Electives (select 25 hours):
A specific minor is not required for the broadcast sales concentration. While a student
may elect to take a minor in a chosen field, many students choose to take their junior
and senior elective course work in broadcasting, business, entrepreneurship, marketing,
and the professional selling programs in the College of Arts and Sciences and the
College of Business.
Total hours required for the degree: 120
Broadcast Sales Minor
The minor is an interdisciplinary program requiring 18 hours of junior and senior level classes.
Communications - Advertising Writing
Marketing - Introduction to Professional Selling
Marketing - Consultative Selling
Marketing - Negotiations/Relationship Marketing
Marketing - Sales Management and Negotiation
Communications - Broadcast Sales and Promotion
Total hours required for the minor: 18
Note: The above information is not an official listing of the coursework required
for the B.S. degree in Communications/Broadcast Sales. For an official listing of
the required courses you should consult The Record, the official Western Carolina University catalog of courses.